Senior Director, Franchise Strategy & Transformation

Coca-Cola•Atlanta, GA

About The Position

The Senior Director, Franchise Strategy & Transformation leads the South Region’s long-range planning and transformation agenda, connecting multi-year planning to annual joint business planning through strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth opportunities and required capabilities, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working. The position has regional ownership of de-averaging, eCommerce, and digital capabilities, including digital merchandising. It leads the related strategy, business cases, capability building, adoption, and value realization, partnering with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders to incorporate successful capabilities into core business plans and routines. Core-business and bottler leaders remain accountable for sustained delivery after capabilities are embedded and scaled.

Requirements

Bachelor’s degree required.
10 or more years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in a CPG, beverage, retail, or similarly complex system.
Demonstrated success leading long-range planning and translating multi-year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.
Proven track record designing and scaling capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.
Strong commercial and financial acumen, including opportunity sizing, business-case development, investment trade-offs, P&L implications, and performance measurement.
Experience leading digital, eCommerce, data-enabled, segmentation, de-averaging, or related capability agendas with measurable business impact.
Proven ability to influence senior Company and bottler stakeholders, lead cross-functional teams without direct authority, and turn strategic debate into decisions and action.
Ability to combine consumer, customer, marketplace, financial, and frontline insights to identify growth opportunities and build practical capabilities.
Strong change leadership, adoption, and value-realization discipline, with judgment to scale, redesign, transfer, or stop initiatives based on evidence.
Must be currently authorized to work in the United States full-time and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.
Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, and Value Chain Economics.

Nice To Haves

MBA or advanced degree.

Responsibilities

Lead South Region long-range planning by building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.
Connect long-range planning to annual joint business planning by translating multi-year priorities into initiatives, capability milestones, investment requirements, owners, and measurable business outcomes.
Own South Region transformation capabilities, setting priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and adoption and value-realization measures.
Lead the South Region de-averaging agenda with Marketing, Intelligence, RGM, Commercial, and Operations, differentiating choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.
Lead the South Region eCommerce capability agenda with bottler partners and integrate consumer, media, commercial, customer, data, execution, and operating-model capabilities into relevant plans.
Lead the regional digital capability agenda, including digital merchandising, and translate enterprise capabilities into practical regional and bottler applications.
Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through assessments, future-state design, pilots, training, tools, routines, and change plans.
Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.
Lead initiatives from concept through pilot and scale, setting success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.
Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance for sustained ownership in an appropriate core-business function.
Maintain partnerships with bottler and South Region leaders, incorporating market realities and frontline learning into strategy, capability design, and scaling decisions.
Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing local adaptation.
Recommend whether initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.
Provide the Vice President, Franchise Leadership with recommendations on strategic choices, transformation priorities, investment trade-offs, capability gaps, and risks requiring leadership action.