Director, Franchise Strategy & Transformation

Coca-Cola • Plano, TX

5d

About The Position

The Director, Franchise Strategy & Transformation leads strategic planning, business performance management, and transformation for the Southwest & Mainstream Region. The role establishes and leads the region’s Long-Range Planning process, aligning long-term growth ambitions with annual Joint Business Plans (JBP) and execution priorities across the franchise system. In partnership with Franchise Operations, Commercial Leadership, Coca-Cola Southwest Beverages (CCSWB), and other bottling partners, the Director identifies critical business metrics, monitors progress, and drives accountability for results.

The Director uses marketplace, consumer, customer, competitive, and execution insights to support fact-based decisions, identify growth opportunities, and accelerate performance. As a strategic integrator across functions, the role connects long-term vision to near-term execution and leads transformation initiatives that strengthen organizational capabilities, improve performance, and support sustainable growth.

Requirements

• Bachelor’s degree required.
• 8+ years of leadership experience in Strategy, Commercial, Operations, Finance, Revenue Growth Management, Transformation, or Franchise Leadership roles.
• Proven ability to develop business strategies and drive results, including leading cross-functional initiatives and influencing senior stakeholders in a matrixed organization.
• Strong business performance management and analytical skills, including experience managing KPIs, scorecards, and business reviews and translating insights into actionable recommendations.
• Demonstrated leadership and influence capabilities, including effective partnership with Franchise Operations, Commercial teams, bottling partners, and senior leadership.
• Expertise in strategic planning, transformation, and change management, including establishing Long-Range Planning processes, leading complex initiatives, and driving accountability for JBP execution and business performance improvement.

Nice To Haves

• MBA or advanced degree.
• Experience with Nielsen and The Coca-Cola Company’s business intelligence and performance management tools.

Responsibilities

• Design, develop, and institutionalize the Long-Range Planning process for the Southwest & Mainstream Region, partnering with Strategy, the Franchise team, and CCSWB to define a multi-year regional growth strategy.
• Facilitate strategic planning discussions and alignment across franchise and bottler leadership teams.
• Lead the region’s business performance management cadence and provide visibility into key indicators, including volume, revenue, transactions, share, execution, and profitability.
• Partner with Franchise Operations and Commercial teams to define, track, and continuously improve KPIs measuring strategic priorities and JBP commitments.
• Develop and maintain scorecards, dashboards, and executive performance reviews that promote accountability and action.
• Lead weekly, monthly, quarterly, and annual business reviews; identify performance gaps, emerging risks, and opportunities to accelerate growth.
• Establish clear ownership and follow-up for actions needed to improve business outcomes and deliver planned results.
• Use consumer, customer, marketplace, competitive, and execution insights to identify growth opportunities and performance-improvement initiatives.
• Translate complex data and market dynamics into business implications and actionable recommendations.
• Provide strategic analysis and decision support to franchise leadership and bottler partners.
• Strengthen organizational capabilities in using insights and performance data to inform decisions and prioritize resources.
• Lead strategic transformation initiatives that support growth, increase organizational effectiveness, and improve business performance.
• Develop business cases, implementation roadmaps, success metrics, and value-realization plans for priority initiatives.
• Coordinate cross-functional teams to implement and scale new capabilities, processes, and ways of working.
• Embed successful initiatives into business planning and operating routines.
• Demonstrate a growth mindset and enterprise perspective, fostering accountability, transparency, and fact-based decision-making.
• Build organizational capabilities in strategic planning, performance management, business analysis, and digital transformation.
• Drive cross-functional collaboration and system alignment to achieve long-term growth objectives.

Benefits

• Access to resources and management programs to develop skills and knowledge.
• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 30%.

What This Job Offers

• Job Type: Full-time
• Career Level: Director