Director, Franchise Strategy & Transformation

The Coca-Cola Company•Draper, UT

6d•$145,000 - $169,000

About The Position

The Director, Franchise Transformation is a strategic transformation leader responsible for unlocking competitive advantage across assigned bottler geographies. The role focuses on identifying structural opportunities, designing future-state models, and leading high-impact initiatives that materially improve performance. It also leads strategic franchise projects as needed. The role connects enterprise strategy with in-market execution, translating national transformation initiatives into locally relevant plans and ensuring they are embedded, adopted, and deliver value within bottler markets. Its core mandate is to identify, design, embed, and deliver transformations that improve how the KO–bottler system operates and competes in-market, and to ensure adoption and value realization at scale. The position is part of Franchise Leadership – MAP USA (Swire & Mainstream), reports to the VP, Franchise Leadership, and is located in a bottler territory. Travel is listed as 00%–25%, with relocation provided. The position offers a U.S. base pay range of $145,000–$169,000 and an annual incentive reference value of 30%.

Requirements

At least 10 years of experience in franchise operations, commercial strategy, or transformation roles.
Proven track record of leading large-scale transformation initiatives.
Experience working within or alongside franchise systems.
Capabilities in strategic problem solving, transformation leadership, commercial acumen, influence without authority, and adoption and realization focus.
Leadership expectations include challenging legacy ways of working, owning outcomes end-to-end, balancing strategy and execution, driving speed, focus, and accountability, and acting as a force multiplier across the system.

Responsibilities

Identify growth and capability opportunities across assigned territories, diagnose structural performance gaps, define where-to-play and how-to-win shifts, prioritize a transformation roadmap, and quantify business cases.
Design future-state operating models for areas including route-to-market redesign, de-averaging and segmentation, and portfolio acceleration; challenge existing approaches and align designs with enterprise priorities.
Coordinate cross-functional, end-to-end delivery of transformation initiatives from concept through pilot and scale; establish success criteria, governance, milestones, and execution discipline; and remove barriers across KO and bottler organizations.
Integrate national transformation initiatives within assigned geographies by translating enterprise strategies into actionable local plans, supporting understanding and operationalization, partnering with bottler leadership, and feeding in-market learning back into enterprise strategies.
Own adoption and value realization by defining and tracking adoption and business-impact KPIs, ensuring measurable results against business cases, driving corrective action when adoption lags, and institutionalizing successful changes.
Serve as a strategic transformation partner to bottler leadership and influence and align stakeholders across bottler teams and KO functions to drive organizational and behavioral change.
Codify successful transformations into scalable playbooks, enable replication across markets and bottlers, build system capabilities in segmentation, data-driven decision-making, and execution routines, and contribute to a repeatable transformation engine for MAP USA.
Deliver transformation roadmaps with quantified value creation, pilots with clear success metrics, redesigned strategies across RTM, segmentation, and portfolio, execution playbooks and replication frameworks, and demonstrated impact on volume, share, revenue quality, and efficiency.