Director, Franchise Strategy & Transformation

The Coca-Cola Company • Plano, TX

6d • $145,000 - $169,000

About The Position

The Director, Franchise Strategy & Transformation leads strategic planning, business performance management, and the transformation agenda for the Southwest & Mainstream Region. The role establishes and leads the region’s Long-Range Planning process, aligning long-term growth ambitions with annual Joint Business Plans (JBP) and execution priorities across the franchise system.

In partnership with Franchise Operations, Commercial Leadership, Coca-Cola Southwest Beverages (CCSWB), and other bottling partners, the Director identifies and monitors critical business metrics, drives accountability, and uses marketplace, consumer, customer, competitive, and execution insights to support decisions and accelerate business performance. The Director connects long-term strategy to near-term execution and leads initiatives to strengthen organizational capabilities, improve performance, and support sustainable growth.

The position is based in Plano, United States, with 0%–25% travel and relocation provided. The stated pay range is $145,000–$169,000, with an annual incentive reference value of 30%.

Requirements

• Bachelor’s degree required, with a strong foundation in business, strategy, finance, analytics, or commercial management.
• 8+ years of leadership experience in Strategy, Commercial, Operations, Finance, Revenue Growth Management, Transformation, or Franchise Leadership roles.
• Proven ability to develop business strategies and drive results, including leading cross-functional initiatives and influencing senior stakeholders in a matrixed organization.
• Strong business performance management and analytical skills, including experience managing KPIs, scorecards, and business reviews and translating insights into actionable recommendations.
• Demonstrated leadership and influence capabilities, including effective partnership with Franchise Operations, Commercial teams, bottling partners, and senior leadership.
• Expertise in strategic planning, transformation, and change management, including establishing Long-Range Planning processes, leading complex initiatives, and driving accountability for JBP execution and business performance improvement.

Nice To Haves

• MBA or advanced degree.
• Experience with Nielsen and The Coca-Cola Company’s business intelligence and performance management tools.

Responsibilities

• Design, develop, and institutionalize the Southwest & Mainstream Region’s Long-Range Planning process in partnership with Strategy, the Franchise team, and CCSWB.
• Define a multi-year regional growth strategy and facilitate strategic planning alignment across franchise and bottler leadership teams.
• Lead the region’s business performance management cadence and provide visibility into volume, revenue, transactions, share, execution, and profitability metrics.
• Partner with Franchise Operations and Commercial teams to define, track, and improve KPIs measuring strategic priorities and JBP commitments.
• Develop and maintain scorecards, dashboards, and executive performance reviews that drive accountability and action.
• Lead weekly, monthly, quarterly, and annual business reviews, identifying performance gaps, emerging risks, and growth opportunities.
• Ensure clear ownership and follow-up of actions needed to improve business outcomes and deliver planned results.
• Use consumer, customer, marketplace, competitive, and execution insights to identify growth opportunities and performance-improvement initiatives.
• Translate complex data and market dynamics into business implications and actionable recommendations; provide strategic analysis and decision support to franchise leadership and bottler partners.
• Strengthen organizational capability to use insights and performance data in decision-making and resource prioritization.
• Lead strategic transformation initiatives that support growth, organizational effectiveness, and business performance.
• Develop business cases, implementation roadmaps, success metrics, and value-realization plans for priority initiatives.
• Coordinate cross-functional teams to implement and scale capabilities, processes, and ways of working.
• Embed successful initiatives into business-planning and operating routines.
• Foster accountability, transparency, fact-based decision-making, cross-functional collaboration, and system alignment.
• Build organizational capabilities in strategic planning, performance management, business analysis, and digital transformation.

Benefits

• Access to resources and management programs to support ongoing skills and knowledge development.
• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 30% at target.
• Relocation provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Director