Senior Director, Franchise Operations - Swire (SSD & AH)

The Coca-Cola Company•Draper, UT

6d•$174,000 - $204,000

About The Position

The Senior Director of Franchise Leadership – Swire is responsible for strategic oversight, franchise leadership, and business performance across the Swire geography. Reporting to the Franchise Vice President, MAP USA, this leader manages a geographically dispersed team and aligns Swire and Coca-Cola priorities to deliver the Annual Business Plan. The role drives topline, share, volume, and other objectives across the total KO portfolio through people leadership, capability development, execution with the bottling partner, performance forecasting, planning adjustments, management of controllables, and cross-functional stewardship. This position leads the development and implementation of geographic plans and team objectives, establishes performance metrics, and directs forecasting and business reviews. It analyzes market trends, consumer insights, and competitor activity to inform strategy, identifies performance gaps, and drives corrective actions. The Senior Director also builds relationships with Swire leadership, MAP USA stakeholders, and cross-functional partners; ensures support functions have appropriate resources and guidance; and promotes innovation, continuous learning, and operational improvement. The role owns goal setting, coaching, feedback, performance reviews, and development plans for direct reports, while building franchise leadership capabilities and supporting talent and succession planning. It is based in the Salt Lake City area, with the listed city of Draper, Utah, and requires 26%–50% travel. Relocation is provided. The salary range is $174,000–$204,000 USD, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree in business administration, Marketing, or a related field.
At least 10 years of experience in franchise operations or a similar leadership role within the CPG industry.
Demonstrated experience directly managing and developing teams across multiple geographic locations, including goal setting, coaching, performance management, and talent development.
Proven track record of delivering strategic objectives related to topline, share, and volume.
Strong analytical, forecasting, and strategic planning skills.
Excellent interpersonal, communication, and leadership skills.
Ability to work effectively in a fast-paced environment and adapt to changing circumstances.
Demonstrate ethical leadership and integrity in business dealings.
Foster teamwork and collaboration across functions and territories.
Champion respect for diversity and inclusion.
Encourage innovation and forward-thinking solutions.
Take ownership and accountability for results and actions.

Nice To Haves

MBA.

Responsibilities

Translate corporate and MAP USA priorities into aligned geographic plans and team objectives.
Drive Swire strategies for topline, share, volume, and other objectives across the total KO portfolio.
Establish business performance metrics and lead consolidated forecasting and business reviews across the Swire geography.
Align team actions and adjust plans as needed to meet business objectives.
Analyze market trends, consumer insights, and competitor activities to inform strategies and optimize performance.
Lead execution through the franchise team and Swire partners, ensuring clear ownership of execution controllables and consistent follow-through across markets.
Identify performance gaps and implement corrective actions with urgency.
Accelerate support functions and facilitate collaboration and engagement among cross-functional teams.
Ensure support functions have the resources and guidance needed to meet their objectives.
Build strong relationships with Swire leadership, MAP USA stakeholders, and cross-functional partners.
Represent Coca-Cola values and promote transparency, integrity, and ethical leadership.
Encourage innovative approaches to franchise leadership and operations and promote continuous learning, shared best practices, and improvement.
Manage geographically dispersed direct reports, establishing roles, geographic accountabilities, priorities, and individual objectives aligned with the business plan.
Set goals and provide regular coaching, feedback, performance reviews, and individual development plans for direct reports.
Build franchise leadership capabilities and support talent and succession planning.
Build a connected, inclusive, and accountable team through one-to-one discussions, virtual team routines, and in-market engagement; balance workloads and coordinate execution across locations.
Lead other projects tied to strategic priorities as identified according to business needs.