Director, Franchise Operations - AH

The Coca-Cola Company

6d•$145,000 - $169,000

About The Position

The Director, Franchise Operations serves as the senior franchise leader for Coca-Cola Florida’s Advanced Hydration portfolio, with accountability for system alignment, execution excellence, and growth across Coca-Cola Florida’s territory. The role combines strategic leadership with hands-on operational execution, bringing together brand leadership, bottler partnership, commercial execution, and enterprise influence to accelerate portfolio growth. The director leads franchise and bottler relationships, market execution, strategic planning, brand and customer initiatives, and organizational leadership. The role translates enterprise and national priorities into market-specific plans and effective marketplace execution, while driving business performance and building system capabilities. The posting lists Tampa or Orlando, Florida, in the job summary and Atlanta in the location details. Travel is 26%–50%, and relocation is provided.

Requirements

Bachelor’s degree in Business, Marketing, Management, or a related field.
At least 7 years of experience in Consumer Packaged Goods, franchise leadership, sales, operations, or general management.
Demonstrated success leading complex, multi-stakeholder organizations.
Proven experience driving P&L performance, executional excellence, and growth.
Strong executive presence and ability to influence senior internal and external stakeholders.
Experience within the Coca-Cola system or similarly structured franchise organizations.
Background spanning sales, operations, marketing, commercial strategy, and strategic planning.
Track record of leading high-visibility markets or enterprise-critical initiatives.
Strategic thinking paired with a strong execution bias.
Exceptional relationship-building and stakeholder-management skills with senior Coca-Cola Company, bottler, and customer leaders.
Ability to balance short-term performance with long-term brand and system health.
Comfort operating in ambiguity with high expectations and visibility.
Passion for The Coca-Cola Company, its brands, and building a world-class franchise model.

Responsibilities

Serve as the franchise leader for Coke Florida, aligning Coca-Cola, bottlers, and customers around shared growth priorities.
Enable bottling partners through clear direction, strong governance, and disciplined execution.
Build relationships across regional and sales-center levels and advise bottler leadership on volume, revenue, profitability, and execution.
Own end-to-end market execution across channels and translate national strategies into local success.
Drive excellence in sales, merchandising, innovation launches, customer activation, and operational readiness.
Monitor and manage volume, revenue, gross profit, transaction incidence, and share performance.
Identify execution gaps and root causes, then implement corrective actions to improve marketplace results.
Coordinate alignment across marketing, shopper, supply chain, finance, and operations teams.
Lead development and activation of the Coke Florida business plan in alignment with NAOU, Coke Florida, and The Coca-Cola Company priorities.
Translate national and regional strategies into market-specific plans for sustainable growth.
Champion portfolio transformation and identify scalable white-space opportunities and pilot initiatives.
Steward Coca-Cola brands in the market, ensuring strong brand execution and relevance.
Partner with marketing and PACS to activate brand strategies, innovation, and campaigns.
Lead customer-centric strategies that strengthen relationships with key on-premise and off-premise customers.
Ensure Coke Florida reflects Coca-Cola’s standards for brand presence and execution.
Model high performance and foster accountability, collaboration, and continuous improvement.
Build cross-functional partnerships, share best practices, elevate talent, and contribute to enterprise capability building.
Create a culture of results, curiosity, learning, inclusion, and ownership.