About The Position

The Senior Director of Franchise Leadership – Swire provides strategic oversight, franchise leadership, and business performance management across the Swire geography. Reporting to the Franchise Vice President, MAP USA, the role leads a geographically dispersed team and aligns Swire and Coca-Cola priorities to deliver the Annual Business Plan across the total KO portfolio, including topline, share, volume, and other key objectives. The position leads geographic planning and execution, performance forecasting and business reviews, operational follow-through with the bottling partner, people management and capability development, and coordination with cross-functional support functions. The leader builds relationships with Swire leadership and MAP USA stakeholders, identifies performance gaps and corrective actions, and promotes innovation, continuous learning, and Coca-Cola’s values. The role is based in Draper, Utah, requires 26%–50% travel, and relocation is provided.

Requirements

  • Bachelor’s degree in business administration, Marketing, or a related field.
  • Minimum of 10 years of experience in franchise operations or a similar leadership role within the CPG industry.
  • Demonstrated experience directly managing and developing teams across multiple geographic locations, including goal setting, coaching, performance management, and talent development.
  • Proven track record of delivering strategic objectives related to topline, share, and volume.
  • Strong analytical, forecasting, and strategic planning skills.
  • Excellent interpersonal, communication, and leadership skills.
  • Ability to work effectively in a fast-paced environment and adapt to changing circumstances.
  • Demonstrate ethical leadership and integrity in business dealings.
  • Foster teamwork and collaboration across functions and territories.
  • Champion respect for diversity and inclusion.
  • Encourage innovation and forward-thinking solutions.
  • Take ownership and accountability for results and actions.

Nice To Haves

  • MBA preferred.

Responsibilities

  • Lead the development and implementation of corporate and MAP USA priorities as aligned geographic plans and team objectives.
  • Drive and support Swire strategies for topline, share, volume, and other key objectives across the total KO portfolio.
  • Establish business performance metrics and lead consolidated forecasting and business reviews across the Swire geography; align team actions and adjust plans to meet objectives.
  • Analyze market trends, consumer insights, and competitor activities to inform strategies and optimize performance.
  • Lead execution through the geographically dispersed franchise team and Swire partners, ensuring clear ownership of execution controllables and consistent follow-through across markets.
  • Identify performance gaps and implement corrective actions with urgency as needed.
  • Accelerate key support functions and facilitate collaboration and engagement among cross-functional teams.
  • Ensure support functions have the resources and guidance necessary to meet their objectives.
  • Cultivate relationships with Swire leadership, MAP USA stakeholders, and cross-functional partners to drive alignment and cooperation.
  • Represent Coca-Cola values in interactions, promoting transparency, integrity, and ethical leadership.
  • Encourage innovative approaches to franchise leadership and operations, and promote continuous learning, shared best practices, and improvement.
  • Manage a team across the Swire geography, setting clear roles, geographic accountabilities, priorities, and individual objectives aligned with the business plan.
  • Own goal setting, coaching and feedback, performance reviews, and development plans for direct reports; build franchise leadership capabilities and support talent and succession planning.
  • Build a connected, inclusive, and accountable team through one-to-one discussions, virtual team routines, and in-market engagement; balance workloads and coordinate execution across locations.
  • Lead other projects tied to strategic priorities as identified according to business need.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position.
  • Annual incentive reference value of 30% at target.
  • Relocation provided.
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