Senior Director, Content Studio and Digital Operations

Roche • South San Francisco, CA

10d • $203,500 - $377,900 • Hybrid

About The Position

Genentech is seeking a Senior Director to lead its in-house content studio and digital operations, with the goal of establishing an industry benchmark. The role partners closely with Marketing and Medical to combine creative production with digital operations and support patient impact. Reporting to the Executive Director of Enterprise Content Suite, the position defines studio strategy, increases internal self-sufficiency, develops a globally scalable operating model, and leads large multidisciplinary teams and partnerships.

The Senior Director oversees the end-to-end content supply chain, including campaign planning, creative development and assembly, medical/legal/regulatory review, distribution, and performance measurement. The role builds operational systems for personalized campaign delivery, shapes studio services and review operations, and determines sourcing strategies across internal teams, agencies, and other partners. It also leads process optimization, technology adoption, asset production, demand planning, and performance analytics.

The position leads onsite and offshore teams of more than 50 people, including internal talent and external partners. It is based in South San Francisco and follows a hybrid schedule with three days per week on campus. Relocation benefits are available. The expected salary range is $203,500 to $377,900 per year; a discretionary annual bonus may be available based on individual and company performance. The position qualifies for company benefits detailed at the linked benefits page.

Requirements

• Bachelor’s degree in Creative/Graphic Design or a similar field.
• 10+ years of progressive experience in Content Operations, Marketing Operations, or Digital Production.
• 5+ years in a people leadership role, preferably in the pharmaceutical/biotech industry or another highly regulated sector.
• Proven cross-functional collaboration and ability to adapt strategy to business needs.
• Proven experience building, scaling, and leading an in-house creative content studio or agency-side production operation.
• Demonstrated expertise leading large-scale operating model transformations, such as agency repatriation, hybrid studio operations, or global capability hub setup.
• Demonstrated success managing large operational budgets of $10M+ and driving vendor consolidation strategies.
• Deep proficiency with Digital Asset Management tools, including Adobe DAM and Veeva Vault; Work Management tools such as Adobe Workfront; and Marketing Automation.
• Expertise in Lean/Six Sigma or Agile methodologies for process optimization.
• Strong expertise in high-craft, multi-channel creative production and dynamic content scaling.
• Strong understanding of data analysis and performance metrics, with the ability to use insights for decision-making.

Nice To Haves

• Experience operationalizing Generative/Agentic AI solutions in a corporate environment is highly desirable.
• People leadership experience in the pharmaceutical/biotech industry or another highly regulated sector is preferred.

Responsibilities

• Define and execute the Content Studio vision, including the business case, technology-enabled roadmap, and strategic resource allocation.
• Build an integrated operating system for personalized campaign delivery across planning, creative development, review, distribution, and performance measurement.
• Shape strategic pillars for creative studio services, campaign coordination, asset management, and promotional and medical review operations.
• Lead build, buy, and partner sourcing strategies to increase internal self-sufficiency, optimize agency partnerships, and repatriate core creative capabilities while maintaining operational continuity.
• Align studio operating models with brand strategies and commercial and medical priorities.
• Champion technology adoption across content value-chain operations.
• Direct end-to-end content supply chain operations, including campaign planning, creation, assembly, PRC/MLR review, and omnichannel distribution.
• Partner with commercial, medical, and vendor stakeholders, including Agencies of Record, to ensure seamless operational handoffs.
• Streamline workflows, remove bottlenecks, and improve productivity through process improvements, automation, and creative technology.
• Scale high-volume, high-quality asset production, including original content for channels such as social video, banners, and podcasts.
• Oversee quarterly demand planning and resource alignment with commercial leadership to match capacity with financial targets.
• Establish and monitor KPIs for throughput, quality, turnaround times, cost efficiency, and stakeholder satisfaction.
• Lead operational data collection and analytics to continuously optimize workflows.
• Lead, guide, and mentor a multidisciplinary team of internal talent and external partners across creative design, video and digital production, project coordination, and review management, including onsite and offshore teams of more than 50.
• Ensure adherence to industry regulations, company policies, and legal guidelines.

Benefits

• Relocation benefits are available.
• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits detailed at the benefits link.

What This Job Offers

• Job Type: Full-time
• Career Level: Director