Senior Director, Content Studio and Digital Operations

Genentech • Daly City, CA

10d • $203,500 - $377,900 • Hybrid

About The Position

Genentech is seeking a transformative Senior Director to lead its in-house content studio and digital operations, working closely with Marketing and Medical to combine creative craft with digital operations and drive patient impact. Reporting to the Executive Director of Enterprise Content Suite, the role defines studio strategy, increases internal self-reliance, establishes a globally scalable operating model, and leads large multidisciplinary teams and partnerships. The position calls for experience building and scaling content studios and delivering business impact in regulated sectors, as well as transformation, AI-enabled services, and lean process optimization expertise.

The Senior Director defines and executes the Content Studio vision, business case, technology-enabled roadmap, and resource strategy. The role develops an integrated operating system for personalized campaign delivery across planning, creative development, review, distribution, and performance measurement. It leads studio services, campaign coordination, asset management, promotional and medical review operations, sourcing strategies, technology adoption, and alignment with commercial and medical priorities.

The position oversees end-to-end content supply chain operations, including campaign planning, creation, assembly, medical/legal/regulatory review, and omnichannel distribution. It partners with internal stakeholders and agencies, improves workflows through process, automation, and creative technology, scales production of high-quality assets across marketing and engagement channels, and coordinates quarterly demand planning and resources with commercial leadership. It also establishes KPIs, uses operational data and analytics to improve workflows, leads onsite and offshore teams of 50 or more, mentors team members, and ensures regulatory, company-policy, and legal compliance.

The role is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation benefits are available. The expected salary range is $203,500 to $377,900 per year, with a discretionary annual bonus potentially available based on individual and Company performance. The position qualifies for benefits detailed at a link in the posting.

Requirements

• Bachelor's degree in Creative/Graphic Design or a similar field.
• 10 or more years of progressive experience in Content Operations, Marketing Operations, or Digital Production.
• 5 or more years in a people leadership role.
• Proven experience building, scaling, and leading an in-house creative content studio or agency-side production operation.
• Demonstrated expertise leading large-scale operating model transformations, such as agency repatriation, hybrid studio operations, or global capability hub setup.
• Demonstrated success managing operational budgets of $10 million or more and driving vendor consolidation strategies.
• Deep proficiency with Digital Asset Management platforms such as Adobe DAM and Veeva Vault, Work Management such as Adobe Workfront, and Marketing Automation.
• Expertise in Lean/Six Sigma or Agile methodologies for process optimization.
• Strong expertise in high-craft, multichannel creative production and dynamic content scaling.
• Strong understanding of data analysis and performance metrics and ability to use insights for decision-making.
• Proven cross-functional collaboration and ability to adapt strategy to business needs.

Nice To Haves

• Experience in a people leadership role in the pharmaceutical/biotechnology industry or another highly regulated sector.
• Experience operationalizing Generative/Agentic AI solutions in a corporate environment.

Responsibilities

• Define and execute the Content Studio vision, including the business case, technology-enabled roadmap, and strategic resource allocation.
• Build an integrated operational system for personalized campaign delivery across planning, creative development, review, distribution, and performance measurement.
• Shape studio services, campaign coordination, asset management, and promotional and medical review operations.
• Lead build, buy, and partner sourcing strategies to increase internal self-sufficiency, optimize agency partnerships, and repatriate core creative capabilities while maintaining continuity.
• Align studio operations with brand strategies and commercial and medical priorities.
• Champion technology adoption across content value-chain operations.
• Direct end-to-end content supply chain operations, including campaign planning, creation, assembly, medical/legal/regulatory review, and omnichannel distribution.
• Coordinate operational handoffs with commercial, medical, vendor, and agency stakeholders.
• Improve workflows, remove bottlenecks, and increase productivity through process improvements, automation, and creative technology.
• Scale high-volume, high-quality asset production, including new content across primary marketing and engagement channels.
• Oversee quarterly demand planning and resource alignment with commercial leadership and financial targets.
• Establish and monitor KPIs for throughput, quality, cycle times, cost efficiency, and stakeholder satisfaction.
• Lead operational data collection and analytics to continuously optimize workflows.
• Lead and develop multidisciplinary internal and external teams across creative design, video and digital production, project coordination, and review management, including onsite and offshore teams of 50 or more.
• Provide leadership, guidance, and mentorship to operational teams.
• Ensure adherence to industry regulations, company policies, and legal guidelines.

Benefits

• Relocation benefits are available.
• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits; specific benefits are detailed at a link in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior