Senior Director, Digital Operations

The Coca-Cola Company•Atlanta, GA

10d•$202,000 - $229,000

About The Position

The Senior Director, Digital Operations advances The Coca-Cola Company’s digital transformation by enabling the effective operation, integration, and optimization of enterprise marketing technology capabilities. The role ensures that marketing technology platforms, processes, and data ecosystems work seamlessly to support data-driven, personalized, and scalable marketing execution. Working in a product-centric digital model, the Senior Director partners with marketing, digital product, data, technology, media, and agency teams to translate enterprise priorities into reliable, high-performing marketing operations. The role integrates platforms, improves workflows, and embeds analytics, automation, and artificial intelligence into marketing processes to improve speed, efficiency, and business outcomes. It also ensures marketing technology investments deliver measurable value and align with enterprise architecture, governance, privacy, security, and global standards. The position serves as the operational anchor for media technology management, integrating paid, owned, and earned media platforms into the broader marketing technology ecosystem. It works with media and agency teams to establish media operations governance, performance measurement, and ad tech infrastructure management as core digital operations capabilities. The position is based in Atlanta, United States, with 0%–25% travel required and no relocation provided. The company does not offer employment-visa sponsorship for this position. The listed U.S. pay range is $202,000–$229,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree in Marketing, Information Systems, Business Administration, or a related field.
At least 8 years of experience in marketing operations, marketing technology, or digital operations roles in a global or complex organization.
Experience managing media technology operations, including paid media platforms, programmatic ecosystems, ad tech infrastructure, and media data integrations.
Strong understanding of digital media taxonomies, identity resolution frameworks, and cross-channel attribution at enterprise scale.
Familiarity with clean room technologies, cookieless targeting approaches, and AI-driven media optimization tools.
Ability to partner with media agencies, brand teams, and internal stakeholders to operationalize data-driven media planning, activation, and measurement workflows.
Experience managing and optimizing marketing technology platforms such as customer data platforms, marketing automation tools, and campaign management systems.
Strong understanding of data integration, data governance, and analytics applied to marketing use cases.
Experience implementing automation and operational improvements that increase efficiency and scalability.
Familiarity with artificial intelligence applications in marketing, including personalization and campaign optimization.
Experience working in agile or product-centric environments with cross-functional collaboration between business and technology teams.
Strong stakeholder management skills and the ability to influence and align diverse teams without direct authority.
Ability to translate business needs into operational and technical solutions with measurable outcomes.
Experience managing external vendors and technology partners to deliver high-quality solutions.
Strong analytical and problem-solving skills, with clear and effective communication capabilities.
Must be currently authorized to work full-time in the United States and not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Responsibilities

Lead the operational management and continuous optimization of marketing technology platforms for reliability, scalability, and performance aligned with digital transformation goals.
Partner with marketing and digital product teams to operationalize a product-centric approach and embed technology into end-to-end campaign and content workflows.
Design and implement integrated marketing technology ecosystems that enable seamless data flow across platforms and channels.
Automate marketing processes, including campaign execution, audience management, and performance tracking, to improve efficiency and reduce manual effort.
Enable data-driven marketing by ensuring accurate data capture, integration, and availability across customer and campaign systems.
Collaborate with data and analytics teams to embed measurement capabilities and performance dashboards into marketing operations.
Ensure marketing technology operations align with enterprise architecture, governance, privacy, and security standards.
Lead vendor and partner management to ensure delivery quality and alignment with enterprise strategies.
Identify and resolve operational inefficiencies and system gaps, driving continuous improvement in marketing processes and platform utilization.
Support change management and capability building to increase digital and data fluency across marketing and operations teams.
Manage media technology operations and integrate paid, owned, and earned media platforms into the wider marketing technology ecosystem.
Partner with media and agency teams on media operations governance, performance measurement, and ad tech infrastructure management.