Senior Director, Commerce Media- Amazon & Walmart

Tinuiti•Remote -CA, CA

3d•$165,000 - $190,000•Remote

About The Position

Tinuiti is hiring a Senior Director, Commerce to lead commerce strategy for a portfolio of major clients and help define and elevate the agency’s broader Commerce practice. The role translates clients’ business ambitions into integrated commerce growth plans across marketplaces, retail media, and the wider commerce ecosystem, with a focus on measurable business outcomes. The Senior Director provides senior client leadership while raising standards for strategy, innovation, output quality, hiring, capability building, and best practices across the department. This leader will drive adoption of Tinuiti’s product suite, third-party technology, and AI-enabled workflows; strengthen the use of data and measurement; and develop scalable practices across platforms, categories, and client types. The role also leads and develops a multi-level commerce organization, contributes to hiring and organizational design, supports new business and portfolio growth, and builds the department’s leadership bench. The position supports 100% remote work.

Requirements

12+ years of experience in commerce, retail media, marketplace strategy, ecommerce, or related growth-focused marketing roles.
Proven experience leading major client relationships and commerce strategies in fast-moving, platform-driven environments.
Demonstrated success managing and developing multi-level teams, including senior specialists or managers.
Deep expertise in commerce platforms and marketplace dynamics, and the ability to connect strategy and execution to business outcomes.
Strong command of commerce-related data, KPI frameworks, and growth measurement.
Strong understanding of product, technology, and AI capabilities as tools to improve efficiency, strategy, and client impact.
Excellent executive communication and presentation skills, with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
Ability to navigate complexity across clients, partner relationships, and internal initiatives while maintaining strategic focus and team alignment.

Responsibilities

Design and communicate multi-year commerce growth strategies aligned with client objectives, investment priorities, and market conditions.
Build trusted relationships with senior client stakeholders and navigate complex platform, retail, and organizational dynamics.
Own a portfolio of commerce client relationships and tie strategies to measurable growth, retention, profitability, and market-share outcomes.
Lead high-stakes client meetings and executive presentations, translating complex issues into clear trade-offs, recommendations, and action plans.
Lead marquee new-business efforts by shaping differentiated solutions, executive storytelling, and commerce growth narratives.
Set and maintain high standards for commerce strategy, client plans, recommendations, and executive communications.
Drive adoption of Tinuiti products, third-party technology, and AI-enabled workflows to improve efficiency, insights, and client outcomes.
Partner with Innovation & Growth and adjacent leaders to identify, codify, and scale emerging practices and innovations.
Translate team needs, platform changes, and client challenges into structured feedback and more effective use of internal and external tools.
Oversee the use of performance data, platform signals, and business metrics to develop actionable client insights and recommendations.
Ensure strategies use clear KPIs, rigorous measurement, and ongoing optimization against client goals.
Guide teams in turning data into narratives that explain what is happening, why it matters, and what clients should do next.
Promote experimentation and analytical rigor, and improve department-wide standards for measurement and strategic recommendations.
Oversee comprehensive commerce strategy and execution using expertise in commerce platforms, marketplace dynamics, and full-funnel growth.
Contribute internal and external thought leadership on commerce trends, best practices, and growth opportunities.
Strengthen collaboration among commerce specialists, client teams, and adjacent channel experts.
Define and socialize scalable best practices across platforms, categories, and client types, raising standards for communication and operating discipline.
Own strategic plans for growth, retention, profitability, and portfolio health across assigned clients.
Identify opportunities to improve the commerce ecosystem and guide changes that increase client value and agency impact.
Improve department standards, processes, playbooks, innovation loops, quality controls, operating rigor, and efficiency.
Identify cross-sell and growth opportunities and participate in new-business efforts that expand Tinuiti’s commerce footprint.
Lead through ambiguity and market change with sound prioritization and a bias toward action.
Lead, coach, and develop managers, senior specialists, and rising leaders while setting expectations for strategic thinking, execution, and leadership behavior.
Hold leaders accountable for client outcomes, performance, quality, values, and people development.
Contribute to hiring and organizational design, identify talent and capability needs, and strengthen succession readiness and leadership bench strength.
Foster innovation, accountability, collaboration, and continuous improvement across the Commerce department.

Benefits

Unlimited paid time off.
20 paid holidays.
Fully remote work environment and flexibility.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving and equity.
Birthing parents receive 16 weeks of leave at 100% pay; partners receive 12 weeks after the birth or adoption of a child.
On-demand learning, mentorship, leadership and management development programs, and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus through the RevShare incentive pay program.