Commerce Media Senior Strategist, Amazon Search

Tinuiti • New York City, NY

6d • Hybrid

About The Position

Tinuiti is hiring a Commerce Media Senior Strategist to lead execution and optimization of sophisticated omnichannel campaigns in the commerce media ecosystem, with a focus on Amazon Search. The role uses deep channel expertise to deliver strategic insights, recommendations, and exceptional client outcomes while advancing agency best practices.

The strategist develops client-specific commerce media strategies, manages accounts end to end, and uses cross-channel data to guide decisions and optimize performance. They build strong client relationships, tailor communications to the audience, integrate Tinuiti’s products and technology into campaign strategy, and act as a business account leader who promotes accountability and collaboration across account teams. The position also includes educating clients and colleagues on platform developments, contributing thought leadership, and delegating execution to junior team members.

This position is hybrid, with three required workdays per week in New York City. The hiring salary range is $120,000–$140,000, with an incentive program offering monthly variable revenue payments and a discretionary annual performance bonus.

Requirements

• 7–10 years of experience in commerce media, paid commerce, or senior media planning roles.
• Proven track record executing successful campaigns with monthly budgets of $500,000 or more.

Nice To Haves

• Experience with commerce media platforms such as Amazon, Walmart, and Criteo.
• Experience with Skai, Analytic Index, Pacvue, and Helium10.

Responsibilities

• Build, execute, and optimize omnichannel commerce media campaigns in the assigned specialty and channels to meet or exceed client goals.
• Develop sophisticated commerce media strategies tailored to each client’s goals and challenges, supporting growth, retention, and profitability.
• Build strong client relationships through effective phone, email, and in-person communication, with targets of a client satisfaction score of 9 or above and client retention of 95% or above.
• Tailor client communications and presentations to the audience, client personality, and executive attendance, aligning them with the client’s broader business objectives.
• Integrate Tinuiti’s product and technology suite into strategies to support scalability, growth, and efficiency.
• Use Tinuiti’s product app suite in daily work, answer complex questions with it, provide strategic feedback and improvement recommendations, and use it as a primary client communication method.
• Analyze complex cross-channel data and insights, interpret trends, and make strategic recommendations aligned with client KPIs and the commerce media landscape.
• Achieve same-store growth targets for managed clients by using analytics to make decisions and optimize campaign performance.
• Maintain expert knowledge of commerce media platforms, educate clients and account team members on updates and benefits, and keep annual certifications current.
• Lead innovative thought leadership across commerce media and contribute insights internally and externally to advance agency best practices.
• Lead assigned accounts holistically, promoting accountability, cross-channel synergy, and streamlined execution.
• Delegate work effectively to junior commerce team members.
• Assess and diagnose opportunities to improve omnichannel performance, then implement changes to support growth, retention, and profitability.
• Experiment with strategies and tools and contribute to continuous improvement through innovative solutions.
• Prioritize and manage time across clients, partner relationships, and internal initiatives to deliver strategic objectives on time.
• Own assigned accounts’ day-to-day operations, quality-check deliverables, and monitor performance to ensure accounts are running as intended.
• Stay current with evolving retail media platforms, formats, measurement approaches, and AI applications in planning and campaign optimization.

Benefits

• Unlimited paid time off.
• 20 paid holidays.
• Medical, dental, vision, life, and disability coverage.
• Flexible spending accounts.
• 401(k) retirement plan with a 100% match on contributions up to 4%.
• Fringe and Forma perks and wellness programs.
• Unlimited telemedicine and teletherapy at no cost.
• Thankful giving.
• Paid parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
• On-demand learning, mentorship, and leadership and management development programs and resources.
• Monthly variable revenue payment opportunity and a discretionary annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed