Commerce Media Strategist, Amazon DSP

Tinuiti•New York City, NY

1d•Hybrid

About The Position

Tinuiti is hiring a Commerce Media Strategist to build, drive, and optimize marketing campaigns in the commerce media ecosystem, with a focus on Amazon DSP. The strategist develops omnichannel strategies tailored to client goals and works to achieve measurable campaign success, client satisfaction, growth, retention, and profitability. The role involves managing account operations, analyzing performance, identifying new marketing opportunities, and working with clients and internal teams. The position is hybrid, with three days per week in the office. The hiring salary range is $100,000–$115,000, with an incentive program that includes a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Requirements

5–7 years of experience in commerce media, paid commerce, or senior media planning roles.
A proven track record of executing successful campaigns with monthly budgets; the budget amount is not stated in the posting.
Experience with commerce media platforms such as Amazon, Walmart, or Criteo is preferred.
Hybrid availability to work in the office three days per week.

Nice To Haves

Experience with commerce media platforms such as Amazon, Walmart, and Criteo.
Experience with Skai, Analytic Index, Pacvue, and Helium10.
Annual certifications for relevant commerce media platforms, as applicable to the book of business.

Responsibilities

Build, drive, and optimize commerce media marketing campaigns, including Amazon DSP campaigns, to meet client goals and improve metrics such as conversion rates and ROI.
Maintain strong client relationships through effective communication, targeting client satisfaction scores of 9 or above and client retention of 95% or above.
Develop omnichannel commerce media strategies aligned with each client's goals and challenges.
Identify new marketing opportunities and adapt existing strategies to increase brand awareness and sales volume across commerce media platforms.
Integrate Tinuiti's product and technology suite into channel activations to support scalability, growth, and efficiency.
Use Tinuiti's product app suite in day-to-day work, answer questions using the app, provide feedback and recommendations, and use it as a primary method of client communication.
Analyze cross-channel data and insights, interpret trends, and make strategic recommendations aligned with client KPIs and the commerce media landscape.
Use data analytics to achieve same-store growth targets and optimize campaign performance.
Maintain expert knowledge of relevant commerce media platforms and educate clients and internal colleagues on updates and benefits.
Maintain annual certifications for relevant commerce media platforms applicable to the strategist's book of business.
Contribute thought leadership and insights within the strategist's vertical or channel and to agency best practices.
Collaborate with channel specialists to share knowledge and best practices and support multi-channel client strategies.
Delegate effectively across commerce team members to execute strategies.
Assess omnichannel opportunities for improvement and implement changes to support growth, retention, and profitability targets.
Experiment with strategies and tools and contribute to continuous improvement.
Prioritize and manage time across clients, partner relationships, and internal initiatives.
Own assigned accounts by managing day-to-day operations, quality-checking deliverables, and monitoring performance.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
401(k) match of up to 4% of contributions at 100%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Paid parental leave: birthing parents receive 16 weeks at 100% pay; partners receive 12 weeks after birth or adoption.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus.