Commerce Media Strategist, Retail Media Networks DSP

Tinuiti•Remote -CA, CA

3d•$80,000 - $100,000•Remote

About The Position

Tinuiti is hiring a Commerce Media Strategist to build, drive, and optimize marketing campaigns within the commerce media ecosystem. The role develops sophisticated omnichannel strategies tailored to each client’s goals and challenges, with an emphasis on measurable performance, client satisfaction, growth, retention, and profitability. The position specializes in Retail Media Networks channels such as DSP, Amazon Search, Walmart, and Criteo. The strategist works with top-tier clients and internal channel specialists, uses Tinuiti’s product and technology suite in channel activations and day-to-day work, analyzes cross-channel data, and maintains expert knowledge of relevant commerce media platforms. The role also owns assigned accounts, oversees day-to-day operations and deliverable quality, and contributes to agency best practices and continuous improvement. This position is fully remote.

Requirements

5–7 years of experience in commerce media, paid commerce, or senior media planning roles.
A proven track record of executing successful campaigns with monthly budgets.
Expertise in relevant commerce media platforms and ability to maintain applicable annual certifications.
Ability to analyze data and make strategic recommendations aligned with client KPIs.
Ability to manage client accounts, relationships, priorities, and deliverables.

Nice To Haves

Experience with commerce media platforms such as Amazon, Walmart, and Criteo.
Experience with Skai, Analytic Index, Pacvue, and Helium10.

Responsibilities

Build, drive, and optimize Retail Media Networks marketing campaigns within the assigned specialty and channel to meet client goals, using campaign metrics such as conversion rates and ROI.
Build effective working relationships with clients through virtual, asynchronous, and in-person communication, with targets of a Client Satisfaction score of 9 or above and Client Retention of 95% or above.
Develop omnichannel commerce media strategies tailored to client goals and challenges to support growth, retention, and profitability.
Identify new marketing opportunities and adapt existing strategies to increase brand awareness and sales volume across commerce media platforms.
Integrate Tinuiti’s product and technology suite into channel activations to support scalability, growth, and efficiency.
Use Tinuiti’s product app suite in day-to-day work, answer questions using the app, provide feedback and improvement recommendations, and use the app as a primary method of client communication.
Analyze cross-channel data and insights, interpret trends, and make strategic recommendations aligned with client KPIs and the commerce media landscape.
Achieve Same Store Growth targets for clients managed or supported by using data analytics to guide decisions and optimize campaigns.
Maintain expert-level knowledge of relevant commerce media platforms and educate clients and colleagues about platform updates and benefits.
Maintain annual certifications for relevant commerce media platforms applicable to the book of business.
Contribute thought leadership and insights within the assigned vertical or channel and across the commerce media landscape, advancing agency best practices.
Collaborate with channel specialists to share knowledge and best practices and support multi-channel client strategies.
Delegate effectively across commerce team members to execute strategies.
Assess omnichannel opportunities for improvement and implement changes to support growth, retention, and profitability.
Experiment with new strategies and tools and contribute to continuous improvement.
Prioritize and manage time across clients, partner relationships, and internal initiatives to deliver strategic objectives on time.
Own assigned accounts by managing day-to-day operations, quality-checking deliverables, and monitoring performance.

Benefits

Unlimited paid time off.
20 paid holidays.
Fully remote work and flexibility.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness programs.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Birthing parents receive 16 weeks of parental leave at 100% pay after the birth or adoption of a child; partners receive 12 weeks.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity through RevShare and a discretionary annual performance bonus.