Senior Digital Product Manager (Ecommerce)

GCI Communication Corp•Anchorage, AK

10h

About The Position

GCI's Senior Digital Product Manager leads the definition and delivery of the digital product vision and roadmap, ensuring platforms and components support a cohesive digital customer experience. The role manages the evolution and performance of digital marketing solutions across channels and uses enterprise strategy, customer journeys, and connected systems to guide product decisions and investment prioritization. It partners with stakeholders and cross-functional teams to address customer and business needs, streamline processes, improve operational effectiveness, and deliver measurable results. The position owns ecommerce capabilities, product strategy, and performance across digital channels. It translates business priorities into sequenced initiatives to improve digital sales penetration, order conversion, average order value, and cost-to-serve. It is accountable for ecommerce experience quality, including UX/UI coherence, journey optimization, and business-case-driven prioritization. The role reviews customer journey and performance data, defines features and requirements using SAFe Agile practices, and works closely with the Digital Product Manager responsible for self-service capabilities. At the senior level, the role leads cross-functional alignment and serves as a primary liaison between business leadership and Application Technology. It oversees Agile delivery practices, drives adoption of digital capabilities, mentors product managers, and advises leadership on digital strategy and investment. It owns platform strategy, governance, integration, and optimization across the digital ecosystem, using analytics and emerging technology to improve customer experience, conversion, and operational efficiency. This is a senior-level subject matter expert position involving highly complex work, substantial independent judgment, and minimal supervision. Work is primarily sedentary and involves routine computer use in a standard office or home-office setting. The role may require travel between locations, assigned shifts, and additional work on weekends, holidays, or outside normal hours when necessary. GCI operates in a 24/7 environment and employees may be contacted outside core business hours for emergencies. Virtual workers must follow remote-work policies and agreements.

Requirements

High school diploma or equivalent.
Bachelor’s degree in Business, Marketing, or a related field; relevant work experience and/or education may substitute year-for-year for the required total years.
At least 12 years of progressive experience in marketing consulting, technology, or an IT-related field, emphasizing website and digital platform implementation, Marketing Technology implementation and execution, or a related background.
At least five years working closely with cross-functional Agile teams using one or more of SDLC, SAFe Agile, LEAN-Agile, Scrum Alliance, or blended frameworks.
Strong cross-functional collaboration skills, with the ability to build trust and relationships at all organizational levels.
Ability to influence without authority, coach leaders, and navigate organizational resistance or ambiguity.
Ability to facilitate meetings, guide discussions, manage time, and establish clear next steps and accountability.
Excellent verbal, written, and digital communication skills, including the ability to explain complex concepts to nontechnical audiences.
Ability to create and deliver clear presentations, dashboards, reports, and white papers.
Knowledge of technical digital concepts and tools, including relational databases, customer data integration, analytic modeling, campaign management, and business intelligence systems.
Experience delivering projects in areas such as website development, responsive UX design, mobile apps, cloud solutions, ecommerce, CRM, CDP, or content management.
Skill in modeling customer journeys using Business Process Mapping.
Knowledge of marketing automation.
Ability to translate complex digital marketing and technical concepts into actionable discussions.
Ability to identify and recommend digital tools that improve the digital customer experience.
Ability to work within Agile delivery to define requirements, prioritize work, and deliver high-quality solutions.
Capability to shape, execute, and measure policy or program agendas aligned with outcomes and organizational goals.
Skill in managing multiple concurrent subprograms while maintaining strategic alignment.
Proficiency with reporting, tracking, and analytical tools for monitoring program performance and budget adherence.
Strong problem-solving and analytical abilities, including evaluating complex issues and identifying effective solutions.
Creative and adaptive issue-resolution skills.
Proficient computer skills and Microsoft Office knowledge, including Outlook, Teams, Word, and Excel.
Ability to own product vision, roadmap development, and strategic prioritization across competing stakeholders.
Skill in managing complex integrations, enterprise data standards, change management, and large-scale rollout.
Ability to deliver complex cross-functional projects with high organizational visibility.
Ability to work shifts as assigned, in an office or home-office setting, and operate standard office equipment.
Ability to communicate information and ideas effectively, make valid judgments and decisions, and perform job duties safely and effectively.
Ability to work well in a team environment with a diverse group of people and customers.
Reliable transportation may be required for occasional travel between retail stores, offices, worksites, or other locations.
Availability for additional time on weekends, holidays, or before or after normal work hours when necessary; employees may be contacted outside core business hours for emergencies.

Nice To Haves

MBA or master’s degree in a relevant field.
Experience with traditional Waterfall.
SAFe Product Owner/Product Manager (POPM), Certified Scrum Product Owner (CSPO), SAFe, Google Analytics, Project Management Professional (PMP), Certified Associate in Project Management (CAPM), or Program Management Professional (PgMP) certification.
Telecommunications experience.
Other relevant telecom industry or job-specific certifications.

Responsibilities

Own and manage ecommerce capabilities, product vision, roadmap, and performance across digital channels.
Translate business strategy and priorities into sequenced initiatives that improve digital sales penetration, order conversion, average order value, and cost-to-serve.
Ensure ecommerce experience quality, including UX/UI coherence, customer journey optimization, and business-case-driven prioritization.
Review customer journey and performance data to identify opportunities for improvement.
Define product features, requirements, and acceptance criteria with cross-functional partners and Application Technology teams using Agile delivery practices.
Collaborate with Marketing, CX, IT, and Customer Service on feature definition and acceptance criteria.
Support Agile delivery, quality assurance, demonstrations, testing, and release activities with Application Technology.
Communicate scope, timelines, and status for assigned initiatives.
Lead onboarding and training for new features, including documentation and adoption readiness.
Participate in system demonstrations, testing, and evaluation of delivered business value.
Lead cross-functional alignment across teams and initiatives to ensure cohesive delivery of digital strategy.
Serve as a primary interface between business leadership and Application Technology for digital execution and prioritization.
Oversee Agile delivery practices across products to promote consistency, quality, and value realization.
Drive organizational adoption of digital capabilities through change management, enablement, and stakeholder engagement.
Mentor other product managers and improve product management maturity across the organization.
Define and evolve digital features and products within assigned roadmaps.
Translate business objectives and customer needs into product requirements and user experience enhancements.
Complete customer journey mapping and Business Process Mapping for assigned products and initiatives.
Define success metrics and report progress to leadership.
Recommend digital roadmap updates using customer insights, analytics, and stakeholder input.
Ensure product completeness across delivery cycles.
Lead strategy and vision for major digital platforms or experience domains and own end-to-end customer experience strategy across channels and touchpoints.
Define long-term product roadmaps aligned with enterprise strategy and measurable business outcomes.
Guide advanced customer journey orchestration, business process mapping, and experience innovation.
Advise leadership on digital experience direction and investment prioritization.
Manage day-to-day product ownership for assigned digital platforms.
Partner with analytics and business teams to monitor platform performance, identify optimization opportunities, and support test-and-learn initiatives.
Stay current on digital trends and platform capabilities and recommend improvements.
Coordinate with owners of adjacent systems to enable required functionality.
Ensure platforms support marketing campaigns and operational needs.
Own platform strategy, governance, and investment prioritization across the digital ecosystem.
Use advanced analytics to optimize customer experience, conversion, and operational efficiency.
Evaluate emerging technologies and lead platform evolution to maximize return on digital investment.
Establish standards for platform integration, scalability, and sustainability, and influence enterprise architecture decisions related to digital experience and customer data.
Follow workplace safety, security, conduct, and compliance policies; protect confidential information.
Respond to business emergencies outside core business hours when needed.