Ecommerce Product Manager

Vesync•Tustin, CA

1d•Onsite

About The Position

The Ecommerce Product Manager owns VeSync’s Shopify site and the path to purchase for a pre-launch connected health and wellness product, from landing pages and product pages through checkout and membership signup. The role establishes the site roadmap, translates brand vision and positioning into the online experience, and builds a site that sells while educating visitors, capturing leads, and supporting search visibility. This is a hands-on position starting from a business case and a blank store, with the brand, positioning, and claims framework still being developed. The manager sets priorities for site development, specifies requirements, oversees web partners and ecommerce production, and continuously improves conversion through analytics and structured testing. The role also coordinates offers and campaign launches and works with MarTech, Lifecycle, Paid, growth, brand, product marketing, and creative partners to connect the customer funnel.

Requirements

Bachelor’s degree.
At least 5 years of experience in ecommerce product management, site management, or digital product roles for consumer (B2C) brands, including hands-on DTC experience.
Deep working knowledge of Shopify Plus, including themes, checkout, apps, platform limitations, and roadmap ownership beyond administering the platform.
Experience launching a DTC site or leading a major rebuild and owning the site through and after launch.
Experience running a conversion program with tests and measurable results using GA4, Shopify analytics, testing tools, and session recordings.
Ability to write requirements that developers and agencies can build from without additional explanation.
Understanding of how membership signup, billing, and checkout work together on Shopify and where they can fail.
Working knowledge of SEO and AEO fundamentals and DTC lead capture.
Ability to build amid ambiguity, make progress with partial information, and adjust as brand, positioning, and claims decisions are made.
Ability to collaborate closely with growth, brand, product marketing, lifecycle, paid, MarTech, and the creative studio.

Nice To Haves

Experience with subscription, membership, or connected-device products.
Experience in health, wellness, or a similarly regulated space, including awareness that product-page claims require review.

Responsibilities

Set and own the Shopify roadmap for landing pages, product pages, checkout, and membership signup; decide what to build, in what order, and why.
Implement brand vision and positioning across the site in collaboration with Brand and Product Marketing.
Build and quickly update dynamic landing pages aligned with advertising, creator, and campaign traffic.
Create educational pages and lead-capture points to grow waitlists and lead lists and support SEO and AEO.
Set and report conversion rate, average order value, and checkout and signup completion; identify funnel drop-off and report weekly and monthly against targets.
Run a structured conversion-rate optimization and A/B testing program, document findings, and use results to inform future development.
Build and launch offers, bundles, promotions, and campaign pages, ensuring the site is ready for launches.
Brief, prioritize, and hold the web development agency or internal resource accountable; write clear build specifications.
Direct the Ecommerce Web Producer on CMS builds, theme updates, and app integrations.
Work with MarTech, Lifecycle, and Paid teams on tracking, data, and the handoff from ads or email to the site.

Benefits

100% covered medical, dental, and vision insurance for the employee, spouse, and dependents.
401(k) with a 4% employer match after 90 days of employment and immediate vesting.
Generous PTO policy and paid holidays.
Life insurance and voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare FSA.
Dependent care FSA.
Travel Assistance Program.
Employee Assistance Program (EAP).
Fully stocked kitchen.