Product Manager - Digital/eCommerce

The Boelter Companies, Inc. • Pewaukee, WI

9d

About The Position

Boelter is seeking a Digital Product Manager to join its Digital Product Team and drive commerce, growth, and revenue outcomes across its digital ecosystem. The role owns digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter’s B2B and B2C channels, from online discovery through purchase.

The Digital Product Manager owns the commerce and growth product roadmap, manages a scrum team in a SAFe environment, and serves as a liaison between business stakeholders and product and engineering teams. The role optimizes the end-to-end customer funnel, onsite search, recommendations, merchandising, user experience, and personalization. Success is measured through online revenue growth, funnel conversion, search conversion, recommendation-attributed revenue, average order value, customer acquisition and retention, customer lifetime value, and experiment win rate.

Responsibilities

• Own the product roadmap for commerce and growth, tying features to revenue, average order value, and acquisition targets.
• Manage a scrum team within a SAFe environment, including backlog prioritization, sprint planning, and PI Planning.
• Serve as the key liaison between business stakeholders and product and engineering teams.
• Manage and optimize the end-to-end funnel from discovery through consideration and purchase to reduce friction and improve conversion.
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue.
• Drive upsell and cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration.
• Set user experience standards for navigation, product detail pages, product listing pages, cart, and checkout in partnership with design and engineering.
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research.
• Develop personalization and customer lifetime value strategies, including B2B account-based features such as contract pricing and custom catalogs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed