Digital Product Manager

Newell Brands•Hoboken, NJ

About The Position

The Product Manager, Commercial Acceleration supports, shapes, and delivers initiatives using AI and emerging technology to accelerate content creation and optimization, product commercialization, and consumer engagement. The role sits at the intersection of Marketing strategy, AI, and enterprise technology, partnering with Marketing teams, IT, enterprise platform owners, and external technology partners. It translates defined business needs into actionable product initiatives and works with the Senior Manager, Product to support prioritization, stakeholder alignment, dependencies, and delivery. The position connects Newell’s enterprise capabilities with custom AI solutions, with focus areas including content acceleration, new item setup and commercialization, first-party data activation, agentic commerce, media, and cross-marketing initiatives. It is a collaborative, hands-on role requiring product judgment, technical curiosity, stakeholder collaboration, and the ability to turn defined opportunities into delivered, scalable business capabilities.

Requirements

Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field.
3–5 years of product management, digital product, eCommerce, marketing technology, or related experience, with exposure to AI and emerging technologies.
Demonstrated ability to shape defined product opportunities, build business and technical alignment, and move initiatives from requirements through delivery.
Experience partnering with business stakeholders and enterprise IT teams, supporting prioritization, gaining buy-in, and navigating cross-functional dependencies.
Experience working with enterprise technology teams on integrations, data, platforms, APIs, architecture, or other dependencies required to deliver connected digital products.
Experience with digital content, product information, creative, eCommerce, first-party data, media, or marketing technology ecosystems.
Familiarity with generative AI, LLMs, agents, automation, APIs, and custom AI solutions, including identifying how they can complement and extend enterprise capabilities.
Strong facilitation and communication skills, including the ability to translate between business needs and technical execution and to partner effectively without direct authority.
High operational discipline and a track record of driving work to closure, closing loops, resolving dependencies, and keeping cross-functional initiatives moving.
Strong business acumen and the ability to connect technology capabilities to measurable outcomes such as speed to market, content productivity, media effectiveness, consumer engagement, efficiency, and growth.

Nice To Haves

Experience in CPG, eCommerce, content, media, or marketing technology.
Familiarity with Adobe Experience Cloud / Creative Cloud, Salsify, Stibo Systems, CommerceIQ, Runway, or comparable PIM/PXM, DAM, content, digital shelf, commerce intelligence, media, and generative creative platforms.
Understanding of new item commercialization, content syndication, first-party data activation, digital media, and emerging agentic commerce experiences.

Responsibilities

Support intake and shaping of AI and digital opportunities with Marketing and cross-functional partners, identifying where technology can unlock growth, speed, efficiency, or new capabilities.
Facilitate discovery sessions and translate business ideas into problem statements, requirements, desired outcomes, and executable initiatives.
Serve as a product liaison between business and technology teams, explaining how enterprise capabilities and emerging AI solutions can work together.
Partner with enterprise platform owners to understand existing capabilities, assess feasibility, define integration needs, and support scalable execution.
Build working-team alignment, resolve dependencies, and maintain momentum across assigned initiatives, partnering with the Senior Manager, Product when broader organizational alignment is needed.
Maintain a visible intake funnel so stakeholders can understand priorities, status, decisions, and next steps.
Deliver initiatives that accelerate the creation, enrichment, and activation of product and marketing content, including copy, imagery, video, product data, digital assets, and channel-specific experiences.
Support new item setup and commercialization, establishing how enterprise systems, AI tools, and working teams should operate.
Identify opportunities to activate first-party data across personalization, content, media, consumer engagement, and commerce experiences.
Support Newell’s approach to agentic commerce and AI-driven product discovery, preparing product data, content, and commerce capabilities for emerging experiences.
Partner with Brand, Media, and eCommerce teams on creative acceleration, audience activation, personalization, measurement, and emerging AI-enabled capabilities.
Connect existing enterprise platforms with custom AI solutions where speed, intelligence, automation, or quality can create incremental business value.
Maintain delivery roadmaps for assigned initiatives across content acceleration, commercialization, media, first-party data, commerce, and emerging AI opportunities.
Recommend initiative priorities with the Senior Manager, Product based on business value, strategic alignment, technical feasibility, enterprise connectivity, scalability, and speed to value.
Translate opportunities into clear requirements, user stories, acceptance criteria, and sprint-ready work.
Own backlog hygiene and JIRA sprint operations, lead working-team ceremonies, and actively manage dependencies and blockers.
Coordinate testing and iterative stakeholder feedback to validate solutions before launch.
Surface trade-offs and escalate decisions to the Senior Manager, Product when capacity, dependencies, or competing priorities require alignment.
Build alignment among Marketing and IT stakeholders regarding initiative scope, priorities, dependencies, and expected business outcomes.
Collaborate across organizational boundaries without direct authority, partnering with the Senior Manager, Product to bring together teams and capabilities.
Run regular product updates communicating initiatives, progress, decisions, timing, and upcoming opportunities.
Coordinate launches, adoption, training, and change management for new capabilities.
Help successful experiments progress from pilot to connected, repeatable, and scalable enterprise capabilities.
Support applicable security, privacy, legal, responsible AI, architecture, and enterprise governance requirements.