Digital Product Manager

Apple Federal Credit Union•Fairfax, VA

1d•Hybrid

About The Position

The Digital Product Manager, within Digital Solutions, is responsible for executing digital and technology strategies and leading product development, delivery, and ongoing optimization within Apple FCU’s digital banking area. The role advances mobile banking, online banking, and related self-service experiences by managing the product backlog, applying analytical insights, and improving member experiences. It develops capabilities that support members’ financial health, strengthen their relationship with Apple FCU, and contribute to business growth and the credit union’s digital banking position. The position combines strategic planning, Agile team delivery, enterprise initiatives, operational work, and substantial vendor management. The Product Manager aligns vendor capabilities, delivery, and support with organizational priorities; collaborates with stakeholders and subject matter experts; and moves between product strategy, team execution, vendor coordination, and operational tasks. Duties are performed in accordance with Apple FCU policies, procedures, applicable legislation and regulations, including the Bank Secrecy Act, and other duties as assigned by Digital Management. The role is based in a hybrid work environment with at least three days per week in the office. The work involves frequent phone, chat, and email communication and requires adaptability in a fast-paced financial institution setting.

Requirements

At least 7 years of experience in digital banking support, bank systems administration, or product management at a financial institution.
At least 5 years of product management experience with progressively responsible support of banking or credit union products, including digital banking and core banking systems.
Experience with digital banking and/or Fintech vendors.
Experience with Atlassian products, including Jira and Confluence.
Experience releasing member-facing software at scale in a fast-paced work environment.
Product Management Certification, Scrum Master certification, and Scrum Product Owner certification.
Bachelor’s degree or equivalent work experience.
Excellent verbal and written communication skills for interacting with team members, management, and cross-functional partners.
Ability to guide, develop, and support individuals in a team setting and collaborate effectively across functions.
Strong problem-solving skills, including identifying, prioritizing, and resolving issues efficiently.
Adaptability in managing changing priorities and tasks.
Ability to interpret user feedback and digital analytics to drive improvements.
Understanding of digital banking trends and ability to apply industry knowledge to enhance member services.
Extensive digital product management experience, including product lifecycle management, requirements gathering, release management, and digital product development practices.
Project management proficiency, including managing multiple projects, defining scope, establishing timelines, and tracking progress.
Familiarity with digital technologies, online and mobile banking platforms, digital account opening systems, IT infrastructure, and software development processes.
Experience with software release management, system validation, and user acceptance testing.
Proficiency in drafting and maintaining Standard Operating Procedures and using knowledge management systems such as Confluence.
Strong analytical skills and experience using market trends, member needs, competitive offerings, and data to inform decisions and product development.
Experience providing technical support and troubleshooting digital solutions and services.
Understanding of user experience design principles and ability to collaborate with design teams on user-friendly products and services.
Experience managing digital solutions vendors, evaluating performance, ensuring system reliability, resolving issues, and negotiating contracts.
Knowledge of process improvement methodologies and ability to recommend and implement technological improvements.
Ability to lift 25 pounds and use standard office equipment.
Ability to navigate the dynamics of a financial institution and adapt to high-velocity working conditions.
Selected candidates are subject to credit and background checks to determine employment eligibility.

Nice To Haves

Change management or Agile coaching experience.

Responsibilities

Identify and assess product and business opportunities using current-state metrics, member and market data, industry factors, and the urgency and impact of taking no action.
Define affected member segments, needs, pain points, and desired improvements, and document impacts to member journeys and operational workflows.
Evaluate solutions against current-state processes and alternatives, considering strategic fit, costs, benefits, tradeoffs, dependencies, risks, affordability, and opportunities to build on existing products or processes.
Coordinate with affected teams on responsibilities, delivery timing, training, marketing, and ongoing product ownership.
Set baselines, outcome measures, and accountable owners to assess results after launch and determine whether to adjust, expand, or discontinue products.
Manage product lifecycles, vendor performance, and due diligence, and work with stakeholders and subject matter experts to scope and deliver solutions that improve member experience.
Build alignment across stakeholders and work teams through interpersonal, influencing, and communication skills.
Lead prioritization and refinement of the digital product backlog, connecting enterprise strategy and member needs to Agile team work.
Score and rank opportunities using member data, market research, product performance, business value, risk, feasibility, and delivery capacity.
Translate stakeholder needs into actionable requirements and facilitate regular refinement sessions to keep work ready, sequenced, and aligned with product goals.
Represent owned digital products in enterprise projects, contribute to cross-functional decisions, and assess impacts, dependencies, and opportunities.
Monitor delivery progress, help remove roadblocks, and communicate priority or scope changes.
Build organizational partnerships to increase awareness, adoption, and effective use of digital products.
Collaborate with Marketing, IT, Project Management, member support, and other teams to coordinate education and engagement and support consistent experiences across branch, contact center, and digital channels.
Support growth, usage, and retention goals by using member and product insights to improve adoption and deepen member engagement.
Coordinate research and use market insights to enhance value propositions, identify product gaps, develop innovative products and features, generate growth ideas, and improve member experience.
Stay informed about digital banking trends, competition, regulatory actions, issues, and best practices.
Provide support and backup to Digital Operations by investigating, troubleshooting, and resolving help desk tickets related to digital product features.
Coordinate product-owner incident response with IT Incident Managers and impacted teams, assessing member and operational impact, prioritizing issues, implementing resolutions, and communicating status.
Support incident escalation, service restoration, and follow-up analysis to identify recurring issues and improve product stability, support processes, and member experience.