Digital Product Manager

Five Guys•Alexandria, VA
•$155,000 - $190,000

About The Position

The Digital Product Manager plans and delivers platform integrations that support the digital customer experience. This position manages the integration roadmap and coordinates vendor partners, internal teams, and data flows to support guest and operator needs. The role partners with the Data team on data architecture and enablement across digital and loyalty platforms, and works with IT, vendors, and business stakeholders to deliver integrations from planning through launch and ongoing support. The position requires strong analytical and problem-solving abilities to evaluate trade-offs, prioritize competing needs, and translate business requirements into clear, actionable product plans. It requires excellent written and verbal communication with technical and nontechnical audiences. The role has no supervisory responsibility and may require occasional travel based on business needs, approximately 15% during peak periods.

Requirements

  • Bachelor's degree required.
  • 7–10 years of experience in product management or software engineering.
  • Experience working in Agile/Scrum product development environments.
  • Project management experience, including managing multiple concurrent initiatives and cross-functional timelines.
  • Technical knowledge of software systems sufficient to collaborate with engineers on architecture and technical trade-offs.
  • Experience launching new products and scaling established platforms, helping define phases through engineering design.
  • Strong strategic judgment and ability to challenge assumptions constructively and align cross-functional teams.
  • Excellent verbal and written communication skills; ability to communicate clearly with technical and nontechnical audiences.
  • Ability to read, write, and interpret complex instructions, correspondence, requirements documentation, and vendor agreements.
  • Strong analytical and problem-solving abilities to evaluate trade-offs, prioritize competing needs, and translate business requirements into actionable product plans.
  • Proficiency with Microsoft Office Suite and project management tools such as Jira.
  • Working knowledge of APIs, data integration, and systems architecture concepts.
  • Ability to perform the essential duties satisfactorily, with reasonable accommodations where applicable.

Nice To Haves

  • Degree in Business, Information Systems, or a similar field.
  • Background driving platform or system integrations within the food, restaurant, or retail industry.
  • Familiarity with data privacy and security standards such as PCI and CCPA as they relate to guest and loyalty data.
  • Experience with restaurant industry vendors and platforms such as Olo, Checkmate, and PAR.

Responsibilities

  • Build and manage the product roadmap for platform integrations, prioritizing based on business impact and feasibility.
  • Own and maintain the product backlog for integration initiatives, partnering with engineering teams on sprint planning and prioritization.
  • Lead integration projects from requirements gathering through launch and post-launch support.
  • Partner with the Data team on data architecture and enablement, including data flows and data models that support integrations.
  • Collaborate with technical teams on system design discussions, architectural trade-offs, and complex implementation choices.
  • Align integration initiatives with the broader digital strategy and serve as the primary integration contact for IT, vendor partners, and business stakeholders.
  • Define product and business requirements for integrations, translating stakeholder needs into clear specifications for engineering and vendor teams.
  • Coordinate with vendor partners on integration timelines, issue resolution, and ongoing performance.
  • Contribute product perspective to vendor platform evaluations during RFIs/RFPs, assessing integration complexity and scalability.
  • Track vendor and technology market trends to inform build-versus-buy decisions and identify new integration opportunities.
  • Partner with security, compliance, and legal teams to ensure integrations meet data privacy and security standards.
  • Establish and oversee quality assurance (QA) and user acceptance testing (UAT) processes to validate integration requirements and support reliable data exchange between systems.
  • Monitor integration performance and proactively identify and help resolve data or system issues.
  • Document integration specifications to support ongoing maintenance and future scaling.
  • Communicate integration priorities, business value, and investment rationale to technical and executive stakeholders.
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