Senior Developer Lifecycle Marketing Manager

GitHub, Inc.

3h•Remote

About The Position

GitHub's Lifecycle Marketing team is expanding to meet the growing scale and complexity of reaching developers across GitHub's platform and AI products. This role is more builder than marketer — a technical translator who takes a product concept, campaign objective, or activation goal and engineers the experience that actually moves the needle. You'll bring the technical lens that connects lifecycle marketing strategy and in-product messaging into cohesive, developer-first journeys: guiding developers through the product experience, engaging them across channels, and helping them activate and get the most out of the tools available to them. The ideal candidate is an engineer that has played a role in product marketing with hands-on experience shipping product code and a genuine understanding of how developers think, build, and make decisions.

Requirements

7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field OR equivalent experience.
4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI tools.
Proven track record of shipping code in a product environment — candidates must have shipped product features or in-product experiences, not just managed technical teams.
Experience writing engineering requirements or technical specs that cross-functional engineering partners can act on.

Nice To Haves

Experience working within GitHub’s platform or ecosystem as a developer, contributor, or product builder.
Experience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign execution.
Experience with A/B testing and conversion rate optimization in both email and in-product surfaces.

Responsibilities

Write, implement, and launch in-product messages directly within GitHub’s platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale.
Translate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signals.
Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners.
Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences.
Analyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targeting.
Influence messaging strategy for campaigns and in-product messages that authentically speak to the developer persona — resonating with their values, workflows, and challenges.
Strong command of developer persona: mindset, values, tooling preferences, and what makes developer-targeted messaging land vs. fall flat.