Senior Marketing Manager - Growth Lifecycle Marketing

Constant Contact • Waltham, MA

5d • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is seeking a data-driven and innovative Senior Marketing Manager -Growth Lifecycle Marketing. In this role, you will be responsible for building sophisticated, automated workflows and leveraging AI-powered personalization to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick-strike experimentation prior to full-scale rollout. This is a pivotal role for an expert tactician who loves to experiment, scale what works, and integrate cutting-edge marketing technology.

Requirements

• 7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models.
• Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages.
• Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
• Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
• Ability to translate complex technical workflows into clear business impact for stakeholders.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn.
• Design and execute "quick-start" experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling.
• Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery.
• Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance.
• Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
• Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
• Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts.

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level