Senior Lifecycle Marketing Manager

Gamma•San Francisco, CA

2d•Hybrid

About The Position

You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents. As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience. Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.

Requirements

5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases
Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance
Excellent writing skills with the ability to craft compelling, on-brand copy that drives action

Nice To Haves

Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills

Responsibilities

Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors
Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback