Senior Manager, Lifecycle Marketing

LAKE Weekend Wear, LLC • Savannah, GA

13h

About The Position

This role is for a Senior Manager, Lifecycle Marketing who believes the inbox is an integral part of the brand experience. The ideal candidate will have 7-9 years of experience in lifecycle, retention, or CRM marketing, preferably within brand-led eCommerce or DTC companies, especially in fashion and retail. The role requires fluency in flow architecture and brand voice, with a data-backed approach to marketing. The candidate should be adept at challenging plans before implementation, leading agency partners and direct reports, and understanding the difference between revenue-driving sends and those that lead to unsubscribes, while protecting the customer list.

Requirements

• 7-9 years in lifecycle, retention, or CRM marketing.
• Significant eCommerce or DTC experience.
• At least one year of experience managing direct reports or providing executional support.
• A strong understanding of brand identity and the ability to ensure marketing communications align with the brand voice.
• Experience at a premium, brand-led company focused on growth without compromising brand integrity.
• Proven ability to drive repeat purchases without over-reliance on discounts.
• Deep hands-on expertise with Klaviyo (or comparable ESP), including flow architecture, segmentation, deliverability, and account setup.
• Experience with SMS platforms.
• Working knowledge of identity resolution and data layer tools (e.g., Wunderkind, Retention.com, Elevar) and their impact on match rates, reachable audience, and attribution.
• Advanced Excel and analytical skills, including forecasting, cohort analysis, and retention measurement.
• Fluency with AI tools for enhancing reporting, analysis, and daily workflows.
• Strong operational discipline and attention to detail, prioritizing send quality and data integrity.
• Ability to operate at both strategic and executional levels, including setting direction and performing execution, testing, and QA.
• Clear, structured communication skills.
• Ability to lead cross-team initiatives with minimal direction.
• A collaborative and ego-free approach, focused on achieving the best outcome.

Nice To Haves

• Experience with personalization tools and dynamic content.

Responsibilities

• Own performance across LAKE's email, SMS, and transactional channels, from the campaign calendar to triggered flows, with full accountability for channel revenue and retention KPIs.
• Ensure every send reflects the brand's voice, look, and feel across all email, text, and transactional touchpoints, and make strategic decisions about when not to send.
• Grow and convert the reachable audience through onsite capture, offer mechanics, and list health initiatives.
• Translate lifecycle strategy and go-to-market priorities into a functional channel plan, mapping sends, audiences, and dependencies, and identifying potential conflicts with recommendations.
• Manage the operational aspects including orchestration and cadence, suppression and governance, platform health, and data integrity across Klaviyo, SMS, and reporting tools.
• Lead reporting and testing efforts, providing weekly and monthly performance analyses and developing a testing roadmap to inform strategy.
• Write campaign and flow briefs, and conduct initial creative reviews to ensure messaging, voice, and segmentation align with the LAKE brand and customer.
• Lead agency partners, vendors, and internal support by setting priorities, coaching to standards, and holding them accountable for performance targets.
• Collaborate with Ecommerce, Creative, Planning, and Client Services teams to ensure lifecycle marketing aligns with product launches and go-to-market strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed