Senior Marketing Manager - Growth Lifecycle Marketing

Constant Contact • Waltham, MA

5d • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! Constant Contact is seeking a data-driven and innovative Senior Marketing Manager -Growth Lifecycle Marketing . In this role, you will be responsible for building sophisticated, automated workflows and leveraging AI-powered personalization to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick-strike experimentation prior to full-scale rollout. This is a pivotal role for an expert tactician who loves to experiment, scale what works, and integrate cutting-edge marketing technology.

Requirements

• Experience: 7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models.
• AI Proficiency: Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages.
• Tech Stack: Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud .
• Analytical Mindset: High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
• Experimentation: Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
• Communication: Ability to translate complex technical workflows into clear business impact for stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Strategy & Execution: Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn.
• Rapid Experimentation: Design and execute "quick-start" experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling.
• AI & Automation: Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery.
• Testing & Optimization: Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance.
• Cross-Functional Collaboration: Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
• Performance Tracking: Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
• Content Innovation: Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts.

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level