Lifecycle Marketing Manager

Evvy•New York City, NY

76d•Onsite

About The Position

About Evvy At Evvy, we believe the female body shouldn’t be a medical mystery. We are a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. Backed by $30M+ from leading investors, we serve over 100,000 patients and 2,000 providers nationwide with our validated Vaginal Microbiome Test and AI-powered personalized care platform. Through this work, we have built the world’s largest dataset on the vaginal microbiome — a proprietary foundation that will drive breakthroughs in infertility, preterm birth, gynecological cancers, and beyond. Why join now? Evvy is a generational opportunity in women's health — and we're at the inflection point. We’ve built a dataset no one has. Evvy has generated the world’s largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women’s health conditions that collectively cost the healthcare system $180B+ annually. Validated, AI-first platform. We’ve built a comprehensive testing and care platform that unlocks personalized treatment pathways for each patient. Our work is supported by research published in major peer-reviewed journals and presented at major clinical conferences (including ACOG, ASRM, IDSOG, and more). Proven traction, massive opportunity. We serve 100,000+ patients and 2,000 providers nationwide, with rapidly growing revenue and an expanding suite of diagnostics and treatments to improve outcomes across condition areas. We've only scratched the surface. Top tier team, investors, and partners. Our world-class team is backed by industry leading investors, including General Catalyst, Left Lane Capital, US Fertility, and Labcorp. We're looking for high-horsepower, mission-driven people who find it unacceptable that the female body is still a medical mystery — and want to help change that. About the Role We're looking for a Lifecycle Marketing Manager to own Evvy's end-to-end customer journey. You'll be the architect and operator of our lifecycle engine: building, launching, and optimizing campaigns across email and SMS that drive activation, conversion, retention, and reactivation. You'll also serve as a key product marketing partner, translating clinical complexity into customer-facing messaging that's clear, compelling, and unmistakably Evvy. This role is perfect for someone who thrives in the tools, thinks in systems, and brings both creative and analytical rigor to every send. Evvy is a primarily in-person team based in New York, NY. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

Requirements

4+ years in CRM and lifecycle marketing, including campaign strategy, segmentation, and A/B testing
Deep, hands-on email expertise — canvas building, segmentation, personalization, and QA; this is non-negotiable
Strong portfolio of lifecycle samples
Comfort writing about health topics with accuracy, empathy, and clarity
Experience in consumer health and/or subscription-based e-commerce, ideally in at-home testing
Technical knowledge of ESPs and customer engagement platforms, including HTML
Proficiency with Google Analytics, Excel/Sheets, and SQL
Hands-on experience with AI tools for copywriting, campaign production, and workflow acceleration

Responsibilities

Develop and be accountable for Evvy's lifecycle marketing strategy — optimizing funnel conversion into clinical care programs and future products, subscription retention, and reactivation
Act as Evvy's primary email owner: segmentation, canvas building, journey logic, suppression rules, QA, and performance tracking across email, SMS, and in-app
Write and edit all lifecycle copy — high-converting, on-brand, and medically accurate across every channel and funnel stage
Ruthlessly A/B test new concepts and creative; document and share learnings across the team
Evaluate, recommend, and lead implementation of Evvy's CRM and ESP stack — bringing a clear point of view on the right architecture for a brand at our stage and pace
Own your data — build dashboards, track KPIs, and report performance across the organization
Partner closely with Clinical, Product, Marketing, and Data to translate feature launches into clear lifecycle messaging, keep user personas current, and continuously incorporate customer feedback into strategy — with a repeatable workflow so every product moment ships with a comms plan and success metrics