Lifecycle Marketing Manager

everfit.io • San Francisco, CA

4d • Hybrid

About The Position

Everfit is seeking a Lifecycle Marketing Manager to own the complete customer journey, from activation through retention and expansion. This role involves designing and executing data-driven email, push, and in-app campaigns aimed at increasing engagement within the coach and trainer community, reducing churn, and driving revenue. It's a high-visibility position at the intersection of product, data, and marketing, offering a chance to significantly influence how fitness professionals experience Everfit.

Requirements

• 4+ years of lifecycle, CRM, or retention marketing experience, ideally at a B2C or prosumer SaaS company.
• Deep experience with product-led growth motions and in-product messaging.
• Hands-on experience with a major marketing automation platform (Iterable, Hubspot, or equivalent). You can build complex flows yourself, not just brief them out.
• Strong analytical instincts; you're comfortable in data tools (SQL a plus) and make decisions rooted in evidence, not intuition alone.
• A genuine passion for health, fitness, or the creator/entrepreneur economy. You understand what drives someone to build a coaching business, and that empathy shows in your work.
• Experience designing and interpreting A/B and multivariate tests; you know the difference between statistical significance and practical significance.
• Clear, compelling copywriting skills. You can write a subject line that gets opened and a nurture email that gets replied to.
• Fluency with AI-assisted tools for content creation, segmentation, and campaign optimization; comfort experimenting with emerging capabilities.
• Collaborative working style with the ability to operate autonomously; you to thrive without a lot of hand-holding and communicate proactively across time zones.

Nice To Haves

• Experience marketing to SMBs, solopreneurs, or prosumers who blend personal passion with professional practice.
• Familiarity with fitness, wellness, or health tech platforms.
• Background working with globally distributed, cross-cultural teams.

Responsibilities

• Own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion spanning email, push notifications, in-app messaging, and SMS.
• Build and optimize automated drip sequences and triggered campaigns in Iterable that respond to real user behavior and milestones (first client added, first program published, first payment collected, etc.).
• Partner with Product Marketing to translate each feature’s value props into the right message, delivered at the right moment in a coach’s journey.
• Write high-converting lifecycle copy within Everfit’s established brand voice.
• Partner with Product and Data to define key activation and retention metrics, identify drop-off points, and run experiments that move the needle.
• Report on lifecycle KPIs (activation rate, 30/60/90-day retention, churn, LTV) and present findings and recommendations to leadership.
• Leverage AI tools to accelerate content production, personalization, and campaign iteration.
• Develop deep empathy for our coach and trainer community; understand their business goals, seasonal rhythms, and what makes them stay. And bring that insight into every campaign.
• Build and maintain segmentation models that ensure the right message reaches the right coach at the right moment in their journey.
• Collaborate with our Vietnam-based team across time zones, contributing to a culture of async communication and shared ownership.

Benefits

• Competitive salary and equity package at a well-funded Series B company with significant growth ahead.
• Hybrid work environment based in San Francisco with flexibility and autonomy.
• Annual company retreat bringing together the full US and Vietnam team.
• Health Insurance benefits.
• A tight-knit, mission-driven team where your work has direct, visible impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed