Growth Marketing Lead, Lifecycle

Garage•New York, NY

1d•$120,000 - $200,000•Onsite

About The Position

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started. We’re looking for a strong marketing generalist who spikes in the channels we own — email, SMS, and push — to be a key driver of growth and retention. You'll architect distinct journeys for buyers and sellers, finding ways to convert, re-engage, and streamline the buying and selling experience for our customers. This is a versatile role on a lean team, and you'll need to intimately understand the customer journey, marketing mix, and broader business goals. You'll build this function from close to zero, with a strong creative team to pull from and a talented product team to support your programs.

Requirements

Bachelor’s degree from an accredited university
4+ years of experience owning lifecycle marketing in a high-growth company
Have built and scaled lifecycle programs hands-on
Are T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats to drive results.
Fluent with Customer.io or similar platforms and comfortable in the data behind it
Can co-design systems with engineering and spec out the right events/triggers to feed the system
Comfortable testing and iterating quickly with analytical rigor
Thrive with high autonomy in an early, ambiguous environment

Nice To Haves

Experience scaling marketplace businesses

Responsibilities

Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push. Your goal is to drive customer success and revenue growth through our most direct channels.
Turn users into customers. Help new users find success on the platform, quickly. Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.
Turn customers into advocates. We have a lot of happy customers and want to amplify their voices. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.
Retain and re-engage. Drive repeat transactions and customer engagement post-sale. Map user journeys and identify opportunities and triggers to re-engage.
Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.