Senior Lifecycle Marketing Manager

Sweatpals • Austin, TX

2d

About The Position

At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs.
Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.
We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.
Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools.
As we scale, lifecycle marketing will play a critical role in turning this mission into a habit. You’ll help shape the end-to-end journey for every Pal and Host — guiding them from their first moment of curiosity to long-term engagement, repeat experiences, and thriving community connections.

We’re hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for both Pals and Hosts. This role is CRM-heavy and systems-driven — focused on email, push, SMS, in-app journeys, and scalable education that turns signups into loyal, repeat users.
You will architect journeys that shorten time-to-value, increase RSVPs for Pals, and help hosts succeed faster on Sweatpals.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment
• Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
• Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
• A strategic thinker who can design systems, not just campaigns — with a track record of improving activation, retention, and repeat behavior
• A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction
• Confident owning the lifecycle roadmap end-to-end — you can tell us what needs to happen, not wait to be told
• Strong communicator and empathetic storyteller who can shape clear, supportive messaging for Pals and Hosts
• Reliable, accountable, and consistent — you take pride in execution quality and hitting outcomes
• Experience influencing Product, Engineering, and cross-functional partners to ship impactful lifecycle improvements
• Comfortable operating as both a strategic leader and hands-on IC — willing to build, experiment, and iterate quickly
• Startup-minded: scrappy, resourceful, and energized by ambiguity and fast growth

Responsibilities

• Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
• Build onboarding flows that drive first RSVP and first host event
• Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle
• Improve activation and retention through CRM experiments, personalization, and continuous optimization
• Partner with Product and Support to reduce friction and accelerate time-to-first-value
• Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS)
• Collaborate with Product, Engineering, and our AI team to deliver personalized, dynamic user journeys at scale
• Own lifecycle strategy end-to-end, ensuring our Pals and Hosts feel supported, successful, and motivated to return

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed