Senior Lifecycle Marketing Manager
About The Position
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth. This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.
Requirements
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
Nice To Haves
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
Responsibilities
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
- Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs
- Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders
- Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)
- Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
