Senior Lifecycle Marketing Manager

Seesaw

3d•$90,000 - $105,000

About The Position

We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution, and reporting on lifecycle campaigns across targeted channels, with strong emphasis on email, social, in-product, and digital ads. The perfect fit for this role is an ambitious, growth-oriented, customer-focused marketer who is data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Requirements

Experience: 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
Omnichannel Messaging Mastery: Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators.
Data & A/B Testing Proficiency: Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences. You should feel comfortable analyzing data to improve metrics related to retention and expansion.
Customer Empathy: A deep interest in the K-5 education landscape. You can translate complex product features into "teacher-friendly" benefits
Cross-Functional Collaboration: The ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing)

Nice To Haves

Education Background: Former classroom experience or a deep personal connection to the teaching profession.

Responsibilities

Journey Mapping & Personas: Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product.
Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders.
Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion.
Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.
Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion.
Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.