Senior Lifecycle Marketing Manager

Uphold•New York, NY

1d•Hybrid

About The Position

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. We are seeking a talented and data-driven Senior Lifecycle Marketing Manager to help lead the lifecycle engagement strategy for Uphold's Consumer Division. Reporting to VP of Base Marketing, this highly impactful role will focus on developing and optimizing programs that drive customer retention, increase transaction frequency, and enhance overall customer lifetime value (LTV). The Senior Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to design and execute scalable, data-informed campaigns that deepen engagement across Uphold’s diverse consumer segments. This is a hybrid role based in New York, with an expectation of in-office presence weekly.

Requirements

7+ years of experience in lifecycle marketing, retention, CRM, or campaign management, ideally in B2C fintech, crypto, trading platforms, or scaled consumer tech.
Demonstrated success designing and executing lifecycle programs that improve retention and engagement.
Strong analytical mindset with experience in cohort analysis, segmentation, and experimentation.
Skilled at collaborating cross-functionally in dynamic environments.
Comfortable working in a fast-paced, results-driven environment.
Empathy for users and a passion for building engaging, value-driven experiences.
Translate customer data, behavioral trends, and cohort performance into actionable programs.
Develop and manage lifecycle marketing initiatives, reactivation campaigns, and loyalty strategies.
Launch and refine behavioral trigger campaigns to drive engagement at key moments.
Apply test-and-learn methodologies to optimize performance across the funnel.
Work cross-functionally with Product, Marketing, Support, Risk, Compliance, and other key stakeholders.
Deliver reporting and insights on customer retention, engagement, and LTV to senior leadership.
Monitor and maintain channel health across email, push, sms, and in-app messaging.

Nice To Haves

Prior experience in crypto or multi-asset finance is a strong plus but not required.

Responsibilities

Support the growth of Uphold’s monthly transacting customers and drive sustained customer activity.
Increase transaction volume and frequency among existing users.
Increase product adoption across Uphold products and features.
Improve customer lifetime value (LTV) through targeted retention efforts.
Reduce churn and customer dormancy rates.
Create and implement re-engagement strategies to activate dormant users.
Design customer journeys tailored to different segments
Refine personalization, behavioral triggers, and campaign strategies.
Implement a structured approach to customer retention aligned with lifecycle stages and segment value.
Contribute to the continued development of a high-performing, data-driven, and iterative lifecycle marketing team.