Senior Demand Generation Manager

nCino•Lehi, NC

About The Position

nCino is hiring a Senior Demand Generation Manager to develop and execute direct-channel demand generation programs that support company, sales, and regional revenue and pipeline goals across North America, EMEA, and APAC. The role owns email, webinar, and nurture strategy, including channel selection, audience targeting, creative direction, execution, and performance measurement. It coordinates campaign timelines and cross-functional dependencies to build a consistent and effective demand engine across regions. The manager partners with paid media, content, brand, market strategy, regional, business development, and sales teams to create integrated prospect experiences and marketing programs. The role monitors and optimizes lead, opportunity, pipeline, and ROI metrics; develops standardized regional reporting; and uses performance data to improve conversion, lead quality, and pipeline contribution. Regional program execution follows the awareness handoff, maintaining global consistency while allowing regional customization. The position may be hybrid at nCino’s Wilmington headquarters or Lehi office, or remote. Candidates interested in relocating are also welcome. The posted base salary range is $81,600–$138,700 USD.

Requirements

Undergraduate degree and at least 5 years of related professional experience.
Demonstrated success driving multichannel demand generation campaigns that produce measurable lead and pipeline growth.
Deep expertise in direct lead generation channels, including email marketing, webinars, lead nurturing, and account-based marketing.
Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results.
Proficiency in Salesforce and Marketo or a similar marketing automation platform.
Proficiency in 6sense or a comparable ABM platform, with the ability to apply it to audience strategy and campaign performance.
Excellent communication, writing, and organizational skills, including the ability to manage multiple workstreams simultaneously.
Execution-driven approach, strong project management capabilities, and comfort working in a fast-paced, cross-functional environment.

Nice To Haves

Experience owning or leading global demand generation programs across North America, EMEA, and/or APAC.
Experience building or managing campaign performance reporting with tools such as Domo, Marketo Measure, or Google Analytics.
Experience building lead-scoring models or nurture architecture in partnership with marketing operations.
Advanced degree in Marketing, Business, or a related field.

Responsibilities

Develop and execute demand generation campaigns through email, webinars, nurture programs, and account-based marketing to support revenue and pipeline goals across North America, EMEA, and APAC.
Manage campaign deliverables, timelines, workflows, and cross-functional dependencies across the marketing funnel.
Own email, webinar, and nurture program strategy, including channel approach, audience targeting, and creative direction.
Partner with the paid media team to align direct-channel programs with paid campaigns and provide a cohesive prospect experience.
Collaborate with content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that encourage prospects to engage with nCino solutions.
Monitor and optimize measurable KPIs, including net new leads, MQLs, opportunities, pipeline contribution, and ROI.
Optimize direct-channel programs for conversion and lead quality by adjusting targeting, segmentation, cadence, and creative based on performance data.
Own direct-channel campaign performance measurement and use data to improve program efficiency, lead quality, and pipeline contribution.
Develop standardized reporting frameworks across regions to support consistent tracking and data-driven decisions.
Lead regional demand program execution following the awareness handoff, ensuring global consistency, timely delivery, and regional customization.