Demand Generation Manager

Carrum Health•,

5d•Remote

About The Position

Carrum Health is seeking a Demand Generation Manager to turn its existing audience into pipeline. The role owns nurture, scoring, and conversion programs that move employers, benefits consultants and brokers, and health plans from initial interest to sales conversations. The manager will own demand generation execution end to end in Marketo and Salesforce, work closely with Sales to convert open opportunities, and use data to assess performance. This is a high-ownership, execution-focused position reporting to the VP of B2B Marketing. Carrum Health is a remote-first health technology company offering a specialty-care marketplace that connects employers and plan sponsors with vetted providers. The role may involve occasional travel for team offsites, client events, or company gatherings.

Requirements

At least 5 years of hands-on experience in B2B demand generation, lifecycle marketing, or marketing operations.
Strong Marketo skills, including building programs, scoring models, and lead flows.
Salesforce experience with campaigns and lead, contact, and opportunity objects.
Experience connecting campaign activity to pipeline, with comfort in funnel analytics and reporting.
Experience partnering with Sales and other functions on shared goals; collaborative approach to Marketing Operations, Events, Content, and Sales Enablement.
Familiarity with Zoom Webinars, Asana or similar project management tools, and Google Workspace or Microsoft 365.
Strong writing skills for internal briefings and external marketing.
Entrepreneurial and resourceful mindset, including the ability to find creative ways to make an impact with limited direction.
Ability to manage deadlines, prioritize competing work, and operate in a fast-paced, dynamic environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

Experience in healthcare, benefits, or high-growth technology companies.

Responsibilities

Own the strategy and execution of email nurture programs and multi-channel campaigns to move contacts from awareness to sales-ready conversations, with emphasis on converting open pipeline and re-engaging stalled opportunities.
Build, test, and manage Marketo and Salesforce campaigns, including email sends, nurture tracks, and triggered programs tied to events, webinars, and content.
Own lead scoring, routing, and the Marketing-to-Sales handoff, ensuring service-level expectations are clear and measured.
Build audience segments by buyer type, account, and engagement.
Partner with Sales and Sales Enablement to prioritize accounts, align follow-up with campaign activity, and evaluate lead quality.
Run structured tests of messaging, offers, cadence, and channels, and apply the results.
Deliver weekly and monthly funnel conversion, campaign performance, and pipeline-influence reporting, and benchmark results quarterly for marketing leadership.
Manage third-party demand-generation partners, such as content syndication and data providers, and hold them to performance standards.
Maintain database health through de-duplication, enrichment, and list hygiene.

Benefits

Equity and an annual performance bonus; stock option plan and performance bonus for eligible employees.
Flexible working hours and schedules, remote work, and flexible PTO.
Paid parental leave.
15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day.
Annual December holiday shutdown.
Health insurance, vision insurance, and dental insurance.
Employee Assistance Programs (EAP).
401(k) retirement plan.
Summer Fridays, with sign-off at 1 p.m. local time.
Chicago and San Francisco offices available as an option.