Demand Generation Manager

Red Oak•Austin, TX

1d•Hybrid

About The Position

Red Oak is hiring a Demand Generation Manager to own demand-generation-sourced new business pipeline as part of a marketing team that shares responsibility for one total pipeline number. This is a newly created, high-ownership role focused on building an always-on demand engine for compliance software serving financial services firms. The role covers demand creation, search visibility across organic, answer, and generative engines, website conversion, and the new-business side of account-based marketing in partnership with outbound and enterprise sales. The Demand Generation Manager will decide the channel mix and defend budget allocations with performance data, direct the paid media agency alongside the Sr. Director of Marketing, and own the digital portion of the marketing budget. The position also owns acquisition webinars, target account advertising and signal-driven prioritization, and the demand side of the marketing stack. AI tools are expected to be part of the working process for campaign development, audience research, competitive analysis, landing page iteration, and performance reporting. Within the first 90 days, success includes establishing a channel plan with a defended budget allocation and a search priority list spanning organic, answer, and generative surfaces. The position is based in Austin, Texas, with a hybrid arrangement requiring at least three days in the office and 10 to 15% travel. It reports to the Sr. Director of Marketing. Compensation consists of base salary plus performance-based variable pay tied to pipeline results.

Requirements

3 to 5 years of B2B demand generation experience, including direct ownership of a pipeline number.
Experience in B2B demand generation serving enterprise or considered-sale markets, with a demonstrable track record.
Hands-on channel execution, including personally building campaigns, writing and testing landing pages, and working in Google Ads, Microsoft Ads, LinkedIn, and Meta.
Organic search expertise, including keyword strategy and technical SEO, and a point of view on how answer engine optimization and generative engine optimization are changing B2B discovery.
Account-based marketing experience with enterprise target accounts, in partnership with outbound and sales.
Fluency with HubSpot and Salesforce, including campaign reporting, attribution, and lead routing.
Fluency using AI in demand generation workflows for campaign development, research, and reporting.

Nice To Haves

Experience in financial services, compliance, fintech, or another regulated or technical B2B market.
Conversion rate optimization or growth experimentation experience.
Hands-on use of AI search visibility or brand monitoring tools.

Responsibilities

Build and run always-on demand programs, including content distribution, paid search, paid social, syndication, and retargeting, and determine the channel mix using performance data.
Own acquisition webinars from topic selection through promotion, registration, follow-up, and pipeline outcomes.
Own organic search strategy, including keywords, technical SEO, and on-page SEO; run answer engine and generative engine optimization as distinct workstreams and track visibility and citation share.
Own the website as a revenue surface, including landing pages, conversion paths, forms, testing, and handoff to routed leads.
Build target account lists using the company's tiering model and run account-level advertising and signal-driven prioritization with outbound and sales partners.
Brief and manage the paid media agency against performance expectations, own the digital budget plan by channel, and reallocate spend monthly based on results.
Own the demand side of the marketing stack, including intent and account-signal tooling, and ensure it supports prioritization.
Use AI tools for campaign development, audience research, competitive analysis, landing page iteration, and performance reporting, and identify manual work that can be eliminated.
Establish a channel plan with a defended budget allocation and a search priority list spanning organic, answer, and generative surfaces within the first 90 days.