Demand Generation Manager

Loadsmart•Chicago, IL

1d•$120,000 - $135,000•Hybrid

About The Position

Loadsmart is seeking a Demand Generation Manager to own end-to-end pipeline and performance for a product line. The role covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns, and paid media. The manager is accountable for product-line pipeline and KPIs, sets the plan and budget, and explains performance changes and their causes. Product-line assignments may include ShipperGuide and Loadsmart AI, which sell to enterprise shippers, or Opendock, a dock-scheduling and facility-operations product with a large paid-media budget, a high-velocity digital funnel, and an enterprise motion. The manager leads go-to-market strategy, partners with Product on commercial release planning, shapes positioning and messaging, runs win/loss analysis, and plans and launches multi-channel campaigns. The role also manages the pillar's Product Marketing & Sales Enablement manager and works closely with content, lifecycle and email, events, design, and web teams. This is an exempt Marketing role based in Chicago with a hybrid workplace arrangement. Applicants must already be authorized to work full-time in the United States; the company does not sponsor work visas. Employment offers are contingent on successful completion of job-related electronic background checks.

Requirements

At least 5 years of experience in B2B demand generation or growth marketing, with a pipeline target personally owned and achieved.
Hands-on experience with paid search and paid media, including managing budgets, bids, tracking, and landing pages.
Strong data skills with Salesforce, HubSpot, Google Analytics, and Tag Manager, including the ability to trace pipeline back to the campaign that generated it.
Experience taking products to market with Product and Sales, including launches, positioning, and competitive work.
Fluency with AI tools such as Claude, with real examples of using them to build, test, and analyze faster.
Experience managing or mentoring at least one marketer.
Current authorization to work full-time in the United States.

Responsibilities

Own the pipeline and product KPIs for the assigned product line, set the plan and budget, and explain performance changes and their causes.
Lead go-to-market strategy for the product line.
Partner with Product on commercial release planning so launches have a plan, story, and audience.
Shape product positioning and messaging in relation to competitors and industry trends.
Turn competitive intelligence into campaigns and insights for Sales.
Run win/loss analysis on marketing pipeline and apply findings to targeting, messaging, and spend.
Plan and launch multi-channel campaigns.
Manage paid media for the product line, including budget, bidding, landing pages, tracking, and testing.
Manage the pillar's Product Marketing & Sales Enablement manager.
Work day to day with the pillar's content marketer and shared lifecycle and email, events, design, and web teams.