Senior CRO, Affiliate Marketing

Launch Potato•Dallas, OK

2d•Remote

About The Position

Launch Potato is seeking a Senior CRO, Affiliate Marketing professional to execute conversion-rate optimization across high-traffic campaigns. The role focuses on bringing revenue-driving landing-page and funnel optimizations to life through hands-on test building, analysis, launch, quality assurance, and reporting. The successful candidate will optimize user journeys across devices, ensure implementations and tracking are accurate, document results, and iterate continuously while balancing internal and external KPIs. The position works closely with optimization leads and cross-functional Copy, Design, and Media teams to move ideas through creative development and launch. The employee will become a subject matter expert on assigned offer verticals and support strategists and creatives with reliable execution, timely follow-through, and clear performance insights. Launch Potato is a remote-first company with a team across 18 countries and headquarters in South Florida.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Strong follow-through and task ownership.
Understanding of direct response mechanics and high-volume testing environments.
Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Solid understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure and competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest behavior-based improvements.
Detail-oriented, efficient, and able to follow structured workflows and track work from briefs through results.
Analytical ability to create clear, effective performance reports.
Ability to adapt, manage multiple launches, and maintain a collaborative, hands-on approach.

Nice To Haves

Experience in financial services (such as investing, banking, credit cards, or lending), home services, insurance, or similar lead-form categories.
Experience in a high-volume testing environment within performance marketing or CRO.

Responsibilities

Execute high-impact landing-page and funnel tests across high-traffic campaigns.
Optimize user journeys across device types, including copy, UI/UX, and advertiser order.
Build, analyze, launch, and report on tests and optimizations.
QA launches to ensure they are error-free, follow specifications, and are tracked accurately.
Summarize and document test results to inform future optimizations.
Partner with optimization leads to move ideas forward quickly and reduce bottlenecks.
Become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather inputs, finalize creative, and prepare launches.
Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
Identify bugs, tracking issues, and UX friction before they cause problems.
Manage multiple launches and shifting priorities while meeting timelines.