Senior CRO, Affiliate Marketing

Launch Potato•Charlotte, FL

2d•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute high-impact landing-page and funnel tests that improve performance across high-traffic campaigns. The role brings revenue-driving optimizations to life through hands-on implementation, analysis, launch, and reporting, while balancing internal and external KPIs. The successful candidate will execute continuous optimizations across devices and user journeys, including changes to copy, user experience, and advertiser order. They will ensure tests are implemented accurately and without errors, document outcomes to inform future work, and partner with optimization leads to move ideas forward and reduce bottlenecks. The role also involves becoming a subject matter expert on assigned offer verticals, coordinating cross-functional inputs and creative handoffs, and creating reports that track multiple internal and external KPIs. Launch Potato is a profitable, bootstrapped discovery and conversion company with a remote-first team across 18 countries and headquarters in South Florida. The company describes its culture as impact-focused, fast-paced, direct, and collaborative. The position offers a base salary of $100,000–$120,000 per year, plus a profit-sharing bonus and competitive benefits. Compensation varies based on the nearest major metro and the company’s Levels Framework; future increases are based on company and individual performance.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, quality assurance, and implementation in collaboration with strategic leads.
Strong follow-through and ownership of tasks.
Understanding of direct-response mechanics and high-volume testing environments.
Experience running A/B tests, quality-checking launches, and reporting test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Solid understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure while driving competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest behavior-based improvements.
Detail-oriented, efficient, and able to execute with speed and care.
Able to follow structured workflows and track work from briefs through results.
Analytical ability to create clear, effective performance reports.
Quality-assurance mindset, including attention to typos and tracking events.
Collaborative, adaptable, and able to manage multiple launches and shifting priorities.

Nice To Haves

Experience in financial services (such as investing, banking, credit cards, or lending), home services, insurance, or similar lead-form categories.

Responsibilities

Execute high-impact landing-page and funnel tests across high-traffic campaigns.
Perform ongoing optimizations across device types and user journeys, including copy, UI/UX, and advertiser order.
Build, analyze, launch, and report on tests and optimizations.
Ensure tests and optimizations follow specifications, are implemented without errors, and are tracked accurately.
Document test results and learnings clearly to inform future optimizations.
Partner with optimization leads to move ideas forward quickly and reduce bottlenecks.
Become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather inputs, finalize creative, and prepare launches.
Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
Manage timelines and implementation steps, and identify bugs or tracking issues before launch.