Senior CRO, Affiliate Marketing

Launch Potato•San Diego, CA

3d•$100,000 - $120,000•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute high-impact landing page and funnel tests across high-traffic campaigns. The role brings revenue-driving optimizations to life through hands-on page building, analysis, launch, and reporting, with an emphasis on flawless execution and continuous iteration. The person in this role balances internal and external KPIs and partners with optimization leads to move ideas forward and reduce bottlenecks. The role focuses on improving performance across devices and user journeys, documenting insights, and creating clear reports that track multiple KPIs. The successful candidate becomes a subject matter expert on assigned offer verticals and collaborates across teams to gather inputs, finalize creative, and prepare launches efficiently. Launch Potato is a remote-first company with a team across 18 countries and headquarters in South Florida.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Understanding of direct response mechanics and high-volume testing environments, preferably in financial services, home services, insurance, or similar lead-form categories.
Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressures and competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest improvements based on user behavior.
Strong follow-through, task ownership, attention to detail, and ability to execute efficiently.
Ability to follow structured workflows and track work from briefs through results.
Ability to adapt to shifting priorities and manage multiple launches at once.

Responsibilities

Execute continuous, high-impact landing page and funnel optimizations across device types and user journeys, including copy, UI/UX, and advertiser order.
Implement and launch tests according to strategy briefs, ensuring they are error-free, match specifications, and are tracked accurately.
Summarize and document test results to inform future optimizations.
Partner with optimization leads to move ideas forward quickly and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather inputs, finalize creative, and prepare launches efficiently.
Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
Stay on top of timelines and follow through on implementation steps.
Identify bugs, tracking issues, typos, and other gaps before they cause problems.
Share learnings that help the broader team execute better.