Senior CRO, Affiliate Marketing

LP Careers Page

2d•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute high-impact landing page and funnel tests across high-traffic campaigns. The role brings revenue-driving optimizations to life through hands-on test building, multivariate analysis, launching, and reporting, with a focus on flawless execution and continuous iteration while balancing internal and external KPIs. The person in this role will work with optimization leads and cross-functional Copy, Design, and Media teams to move ideas forward, finalize creative, and prepare launches. They will own assigned offer verticals as a subject matter expert, document test results, and provide clear performance reporting to support future optimization decisions. Success means delivering quality tests aligned with strategic briefs, following through on timelines and implementation, catching bugs and tracking issues before launch, and sharing useful learnings with the broader team.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Strong follow-through, task ownership, and ability to get work done efficiently.
Understanding of direct-response mechanics and high-volume testing environments, preferably in financial services, home services, insurance, or similar lead-form categories.
Experience running A/B tests, QA'ing launches, and reporting test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure and competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest behavior-informed improvements.
Detail-oriented, process-focused, analytical, adaptable, collaborative, and able to manage multiple launches.

Responsibilities

Execute continuous, high-impact landing page and funnel optimizations across device types and user journeys, including copy, UI/UX, and advertiser order.
Build, launch, monitor, and report on tests and optimizations, including multivariate analyses across multiple internal and external KPIs.
Ensure tests and optimizations are implemented accurately, follow specifications, and are tracked correctly.
QA launches to identify bugs, typos, tracking gaps, or misfiring events before they go live.
Summarize and document test results clearly to inform future optimizations.
Partner with optimization leads to move ideas quickly and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather input, finalize creative, and prepare launches efficiently.
Manage timelines, implementation steps, and multiple launches while balancing internal and external KPIs.