Senior CRO, Affiliate Marketing

Launch Potato•Philadelphia, NY

2d•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute high-impact landing page and funnel tests across high-traffic campaigns. The role brings revenue-driving optimizations to life through hands-on building, multivariate analysis, launching, and reporting, while balancing internal and external KPIs. The position works with optimization leads and cross-functional partners to deliver reliable tests, document insights, and continuously improve performance across device types and user journeys. Success involves shipping high-quality tests aligned with strategy briefs, following through on timelines and implementation, catching bugs or tracking issues before launch, and sharing learnings that help the broader team work more effectively. The role is expected to support strategists and creatives through dependable execution and to become the subject matter expert on assigned offer verticals. Launch Potato is a profitable, bootstrapped discovery and conversion company with a remote-first team across 18 countries and a South Florida headquarters. The company describes its culture as impact-focused, fast-paced, and direct, with feedback delivered respectfully. The compensation package includes a base salary of $100,000–$120,000 per year, a profit-sharing bonus, and competitive benefits. Future compensation increases are based on company and personal performance rather than annual cost-of-living adjustments.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Strong follow-through and task ownership; thrives on getting things done.
Understanding of direct-response mechanics and high-volume testing environments.
Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Solid understanding of factors that impact conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure while driving competing KPIs.
Experience optimizing lead-form pages end to end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset with the ability to identify UX friction and suggest behavior-based improvements.
Detail-oriented and efficient, with the ability to execute quickly and carefully.
Able to follow structured workflows and track work from briefs through results.
Analytical ability to create clear and effective performance reports.
Strong QA mindset, including spotting typos, gaps, and misfiring events.
Collaborative, adaptable approach, including managing multiple launches and shifting priorities.
Curiosity about what is working, why it is working, and how to improve results.

Nice To Haves

Experience in financial services, including investing, banking, credit cards, or lending; home services; insurance; or similar lead-form categories.

Responsibilities

Execute landing-page and funnel tests to optimize performance across high-traffic campaigns.
Perform continuous optimizations across device types and user journeys, including copy, UI/UX, and advertiser order.
Build, analyze, launch, and report on tests and optimizations.
QA tests and optimizations to ensure they are implemented without errors, follow specifications, and are tracked accurately.
Summarize and document test results to inform future optimization work.
Partner with optimization leads to advance ideas quickly and reduce bottlenecks.
Become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather inputs, finalize creative, and prepare launches efficiently.
Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
Balance expectations and competing internal and external KPIs.