Senior CRO, Affiliate Marketing

Launch Potato•Los Angeles, OR

2d•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute conversion rate optimization across high-traffic campaigns. The role focuses on bringing revenue-driving landing-page and funnel improvements to life through hands-on test building, analysis, launch, QA, and reporting. The successful candidate will work with optimization leads and cross-functional partners to ensure reliable implementation, document findings, and continually iterate across user journeys and device types. The position also involves balancing internal and external KPIs and becoming the subject matter expert for assigned offer verticals. Launch Potato is a profitable, bootstrapped discovery and conversion company with brands including FinanceBuzz, All About Cookies, and OnlyInYourState. It has a South Florida headquarters and a remote-first team across 18 countries. The company describes its culture as impact-focused, fast-paced, and direct, with feedback delivered respectfully. The stated base salary is $100,000–$120,000 per year. Total compensation includes base salary, a profit-sharing bonus, and competitive benefits. Salary varies according to market rates for the nearest major metro and the company's Levels Framework; future increases are based on company and personal performance rather than annual cost-of-living adjustments.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation while collaborating with strategic leads.
Strong follow-through, task ownership, and ability to get work completed.
Understanding of direct-response mechanics and high-volume testing environments, preferably in financial services, home services, insurance, or similar lead-form categories.
Experience running A/B tests, QA'ing launches, and reporting test outcomes.
Comfort updating copy, layout, and page flows in testing tools or a CMS.
Solid understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure while managing competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest behavior-based improvements.
Detail-oriented and efficient, with the ability to follow structured workflows and track work from briefs through results.
Analytical reporting skills, a strong QA mindset, adaptability across multiple launches, and a collaborative, learning-oriented approach.

Responsibilities

Execute high-impact landing-page and funnel tests to optimize performance across high-traffic campaigns.
Build, analyze, launch, and report on tests and revenue-driving optimizations.
Run continuous optimizations across device types and user journeys, including changes to copy, UI/UX, and advertiser order.
QA tests and optimizations to ensure they are implemented accurately, follow specifications, and are tracked correctly.
Summarize and document test results to inform future optimizations.
Partner with optimization leads to move ideas forward quickly and reduce bottlenecks.
Become the subject matter expert on assigned offer verticals.
Collaborate across teams to gather input, finalize creative, and prepare launches.
Create and monitor comprehensive reports that track multiple internal and external KPIs.
Stay on top of timelines and implementation steps, and identify bugs or tracking issues before launch.