Senior CRO, Affiliate Marketing

Launch Potato•Atlanta, GA

3d•$100,000 - $120,000

About The Position

Launch Potato is a discovery and conversion company that connects consumer discovery, intent, and performance to drive customer acquisition for partners. The company operates consumer brands in finance, travel, and entertainment and has a remote-first team across 18 countries. The Senior CRO, Affiliate Marketing executes and reports on high-impact landing-page and funnel tests across high-traffic campaigns. This hands-on role brings revenue-driving optimizations to life through building, launching, analyzing, and iterating on tests, while balancing internal and external KPIs. The role partners with optimization leads and cross-functional teams to implement strategy, improve execution speed, and become a subject matter expert on assigned offer verticals. Success means delivering reliable, high-quality tests that match the strategy brief; keeping implementation on schedule; catching bugs and tracking issues before launch; documenting useful learnings; and enabling strategists and creatives to work efficiently. Compensation includes a base salary, profit-sharing bonus, and competitive benefits. The stated base salary is $100,000–$120,000 per year.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Understanding of direct-response mechanics and high-volume testing environments, preferably in financial services, home services, insurance, or similar lead-form categories.
Experience running A/B tests, QA'ing launches, and reporting test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressures while managing competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX savvy.
Clear communication and ability to work across Copy, Design, and Media teams.
Strong follow-through, task ownership, attention to detail, and ability to execute efficiently.
Ability to create clear, effective performance reports and follow structured workflows from briefs through results.
Ability to adapt to shifting priorities and manage multiple launches at once.

Nice To Haves

Experience in financial services (such as investing, banking, credit cards, or lending), home services, insurance, or similar lead-form categories.
Curiosity about what is working, why it is working, and how to improve results over time.

Responsibilities

Execute continuous landing-page and funnel optimizations across device types and user journeys, including copy, UI/UX, and advertiser-order tests.
Build, launch, and analyze tests, including multivariate analyses, and report results to support continuous iteration.
QA tests and optimizations to ensure they follow specifications, are error-free, and are tracked accurately.
Summarize and document test results and insights to inform future optimization work.
Partner with optimization leads to implement ideas quickly and reduce bottlenecks; become the subject matter expert for assigned offer verticals.
Collaborate across teams to gather inputs, finalize creative, and prepare launches efficiently.
Create and monitor clear, comprehensive reports covering multiple internal and external KPIs.
Manage timelines and follow through on implementation steps; identify bugs and tracking issues before launch.