Senior CRO, Affiliate Marketing
About The Position
Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute high-impact landing-page and funnel tests across high-traffic campaigns. The role brings revenue-driving optimizations to life through hands-on building, analysis, launching, and reporting, with an emphasis on flawless execution and continuous iteration. The position balances internal and external KPIs and partners with optimization leads to move ideas forward and reduce bottlenecks. The successful candidate will own test execution and implementation, ensure launches are accurately tracked and free of errors, document insights, and create reports covering multiple KPIs. The role works cross-functionally with Copy, Design, Media, and other collaborators to finalize creative and prepare launches. The employee will also become the subject matter expert on assigned offer verticals. Launch Potato is a profitable, bootstrapped discovery and conversion company with a South Florida headquarters and a remote-first team across 18 countries. Its brands include FinanceBuzz, All About Cookies, and OnlyInYourState. The company describes its culture as impact-focused, fast-paced, and direct, with a commitment to diversity, equity, and inclusion.
Requirements
- At least 5 years of experience in a performance marketing or CRO execution role.
- Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
- Strong follow-through and task ownership, with the ability to execute reliably.
- Understanding of direct-response mechanics and high-volume testing environments.
- Experience running A/B tests, QA'ing launches, and reporting test outcomes.
- Comfort updating copy, layouts, and page flows within testing tools or a CMS.
- Solid understanding of factors that affect conversion.
- Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
- Ability to balance internal and external pressures and competing KPIs.
- Experience optimizing lead-form pages end-to-end, with UI/UX awareness.
- Clear communication and ability to work across Copy, Design, and Media teams.
- Ability to identify UX friction and suggest improvements based on user behavior.
- Detail-oriented, efficient, and process-focused, with the ability to track work from briefs through results.
- Analytical ability to create clear, effective performance reports.
- Ability to adapt priorities and manage multiple launches at once.
Nice To Haves
- Experience in financial services, such as investing, banking, credit cards, or lending; home services; insurance; or similar lead-form categories.
Responsibilities
- Execute continuous, high-impact landing-page and funnel optimizations across device types and user journeys, including changes to copy, UI/UX, and advertiser order.
- Build, analyze, launch, and report on tests and optimizations to support campaign performance.
- QA tests and launches to ensure they follow specifications, are implemented without errors, and are tracked accurately.
- Summarize and document test results and insights to inform future optimizations.
- Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
- Become the subject matter expert on assigned offer verticals.
- Collaborate cross-functionally to gather inputs, finalize creative, and prepare launches efficiently.
- Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
- Manage timelines and implementation steps, identify bugs or tracking issues before launch, and share learnings that improve broader team execution.
Benefits
- Profit-sharing bonus
- Competitive benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
