Senior CRO, Affiliate Marketing

Launch Potato•Phoenix, AZ

2d•Remote

About The Position

Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute conversion-rate optimizations across high-traffic campaigns. The role focuses on bringing revenue-driving landing-page and funnel tests to life through hands-on building, analysis, launching, quality assurance, and reporting. The successful candidate will optimize performance across device types and user journeys while balancing internal and external KPIs and collaborating with optimization leads and cross-functional teams. This is an execution-focused role requiring ownership of tests from implementation through documentation of results. The person will support optimization leads by moving ideas forward, reducing bottlenecks, and developing subject-matter expertise in assigned offer verticals. Launch Potato is a remote-first company with a team across 18 countries and headquarters in South Florida. Compensation includes a base salary of $100,000–$120,000 per year, a profit-sharing bonus, and competitive benefits.

Requirements

At least 5 years of experience in a performance marketing or CRO execution role.
Experience launching tests and owning strategy, QA, and implementation in collaboration with strategic leads.
Strong follow-through, task ownership, and ability to get work completed.
Understanding of direct-response mechanics and high-volume testing environments.
Experience running A/B tests, QA'ing launches, and reporting test outcomes.
Comfort updating copy, layout, and page flows within testing tools or a CMS.
Solid understanding of factors that affect conversion.
Working knowledge of analytics platforms such as Google Analytics, Looker, or similar.
Ability to balance internal and external pressure while managing competing KPIs.
Experience optimizing lead-form pages end-to-end, with UI/UX awareness.
Clear communication and ability to work across Copy, Design, and Media teams.
Creative mindset and ability to identify UX friction and suggest behavior-based improvements.
Detail-oriented, efficient, process-focused, and able to follow structured workflows.
Analytical ability to create clear, effective performance reports.
Quality-assurance mindset, including attention to typos and event tracking.
Adaptability in shifting priorities and managing multiple launches.

Nice To Haves

Experience in financial services, including investing, banking, credit cards, or lending; home services; insurance; or similar lead-form categories.
Curiosity and willingness to learn what is working, why it is working, and how results can improve.

Responsibilities

Execute landing-page and funnel tests to optimize performance across high-traffic campaigns.
Build, analyze, launch, and report on tests and revenue-driving optimizations.
Perform ongoing optimizations across device types and user journeys, including changes to copy, UI/UX, and advertiser order.
QA tests and optimizations to ensure they are implemented accurately, follow specifications, and are tracked correctly.
Document test results and learnings to inform future optimizations.
Partner with optimization leads to move ideas forward quickly and reduce bottlenecks.
Develop subject-matter expertise in assigned offer verticals.
Collaborate cross-functionally to gather inputs, finalize creative, and prepare launches.
Create and monitor clear, comprehensive reports tracking multiple internal and external KPIs.
Manage timelines and multiple launches, and identify bugs or tracking issues before launch.