Sr. Creative Strategist

HIGHSCALE • California, CA

7d

About The Position

High Scale is a data-focused advertising agency producing video advertising for TV and social media. Its 180-person team works with lifestyle, fashion, beauty, wellness, DTC, and eCommerce brands, supported by 50,000 square feet of studios in downtown Los Angeles and a global influencer network.

The Senior Creative Strategist owns creative strategy for a portfolio of high-growth consumer brands. The role connects consumer psychology, audience and competitive insights, performance data, storytelling, and direct-response principles to develop advertising campaigns that support measurable business growth. It includes building testing frameworks, analyzing campaign performance, guiding creative development, and communicating strategic recommendations to clients and internal teams.

The strategist works closely with Creative Directors, Media Buyers, Account Strategists, Copywriters, Producers, Directors, Editors, and Content Creators. The role also mentors junior strategists and helps improve creative strategy processes and practices.

Requirements

• At least 5 years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a related field.
• A proven track record developing and scaling successful advertising campaigns for DTC, eCommerce, or consumer brands.
• Experience managing creative strategy across multiple brands or large advertising accounts.
• A portfolio showcasing creative strategies, successful campaigns, and measurable business results.
• Strong understanding of consumer behavior, emotional triggers, purchasing motivations, and decision-making as they relate to advertising performance.
• Strong command of direct-response advertising principles, storytelling frameworks, and persuasive messaging techniques.
• Strong understanding of performance marketing metrics, including CTR, CPA, CAC, ROAS, conversion rate, and retention.
• Ability to analyze creative performance and turn findings into actionable strategies.
• Experience developing structured creative testing frameworks and optimization roadmaps.
• Familiarity with Meta Ads Manager, TikTok Creative Center, Meta Ad Library, and creative analytics platforms.
• Ability to connect creative decisions to measurable business outcomes, customer acquisition, profitability, brand positioning, and long-term business performance.
• Ability to make data-supported strategic recommendations, challenge assumptions, and identify opportunities.
• Strong creative judgment, including the ability to assess hooks, pacing, visuals, messaging, and storytelling and their influence on audience behavior.
• Ability to develop fresh concepts while maintaining brand identity and business objectives.
• Ability to present strategy and performance insights to founders, marketing leaders, clients, and internal stakeholders.
• Ability to provide clear, constructive feedback and mentor others.
• Strong understanding of American consumer behavior, cultural trends, humor, language, and purchasing motivations, with the ability to develop advertising for US audiences across demographics and consumer categories.
• Comfort working in a high-performance environment where ideas are tested, measured, and improved; willingness to take ownership and proactively solve problems.

Nice To Haves

• Previous experience in a performance marketing agency, creative agency, or high-growth consumer brand is strongly preferred.

Responsibilities

• Lead the development and execution of performance-driven creative strategies for multiple consumer brands.
• Translate business objectives, consumer insights, and campaign performance into comprehensive creative strategies.
• Identify customer motivations, purchasing barriers, emotional triggers, and messaging opportunities.
• Develop concepts that combine brand storytelling with direct-response advertising principles.
• Set creative direction across Meta, TikTok, YouTube, and other paid social platforms.
• Ensure strategies align with client growth objectives, target audiences, and performance KPIs.
• Build creative testing roadmaps covering messaging angles, hooks, formats, audiences, and storytelling approaches.
• Develop test hypotheses from consumer research, competitive insights, and historical performance data; prioritize tests by potential impact.
• Identify winning concepts and develop scalable iterations while refining testing methods to improve efficiency and reduce creative fatigue.
• Partner with Media Buyers and performance marketing teams to assess advertising results, diagnose performance challenges, and recommend solutions.
• Analyze metrics including CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention; identify patterns in creative performance.
• Translate performance data into strategic recommendations and reports that inform future testing.
• Research consumer motivations, behaviors, objections, and purchasing triggers, and analyze competitor advertising, positioning, product differentiation, and industry trends.
• Use customer reviews, social listening, creative analytics, and advertising libraries to identify opportunities.
• Monitor consumer behavior, platform algorithms, and creative advertising trends and turn research findings into differentiated creative angles.
• Develop detailed creative briefs and collaborate with Copywriters on scripts, hooks, messaging frameworks, and calls to action.
• Partner with Producers, Directors, Editors, and Content Creators to ensure effective execution of concepts.
• Review creative deliverables and give strategic feedback on messaging, storytelling, and conversion potential.
• Maintain brand consistency while balancing creative ambition with production timelines, resources, and business priorities.
• Serve as a senior strategic partner to Account Strategists and client stakeholders; lead strategy discussions, performance reviews, and concept presentations.
• Clearly explain creative recommendations, identify opportunities to improve campaigns, and build client trust through proactive communication and consistent delivery.
• Mentor junior Creative Strategists and help establish strategy best practices, frameworks, and processes.
• Share performance insights, testing methods, and advertising trends, and improve collaboration across Strategy, Media Buying, Copywriting, and Production.
• Contribute to a culture of experimentation, accountability, and continuous creative improvement.

Benefits

• Leadership and career growth, including opportunities to develop leadership skills, mentor emerging strategists, and grow toward Creative Strategy Lead, Head of Creative Strategy, or Creative Director roles.
• Strategic ownership and influence over creative direction, testing frameworks, and performance marketing strategies across multiple accounts.
• Opportunity to lead creative strategy for major lifestyle, fashion, beauty, wellness, and DTC brands.
• Opportunity to develop campaigns that influence customer acquisition, advertising efficiency, and revenue growth.
• Collaboration with Creative Directors, Media Buyers, Copywriters, Producers, Editors, and Account Strategists.
• A culture emphasizing experimentation, innovation, curiosity, ownership, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed