Senior Core Product Marketing Manager

Articulate

1d•$129,900 - $172,144•Remote

About The Position

Articulate is seeking a Senior Product Marketing Manager to own the go-to-market strategy for one or more products within its platform, including the revenue-focused GTM plan and the commercial model. The role shapes positioning, messaging, pricing, and packaging; uses funnel data and AI systems to improve strategy; and builds launch foundations for execution. It works cross-functionally with product, marketing, sales, customer success, growth, operations, legal, and ecosystem and reseller partners, and brings recommendations to senior leaders. The role is accountable for developing the plan and systems that help deliver product revenue goals. The position owns product revenue and GTM plans, commercial strategy, shared positioning and competitive context, funnel insights, and field readiness. It builds messaging for a range of buying-committee stakeholders, develops customer and market insight, influences the product roadmap, and establishes launch and campaign frameworks for other teams to execute. It also adapts GTM plans for ecosystem, integration, and reseller partners, and contributes AI workflows, agents, and shared context to improve team output. This is a US-based remote position that can be performed from anywhere in the United States. Employees must physically reside and work in the US throughout employment. Occasional travel for company events may be required. The role is bonus-eligible, and the stated annual pay range is $129,900–$172,144 for all US locations. The application window is expected to close 90 days after the original posting date.

Requirements

At least 8 years of product marketing experience; B2B SaaS experience is preferred.
Track record of owning a GTM plan against a revenue goal or other commercial outcome and using data to decide what to scale, fix, or stop.
Experience shaping pricing, packaging, and monetization.
Hands-on AI proficiency to accelerate work while applying independent judgment to outputs.
Strong storytelling and ability to turn complex or technical ideas into a clear, differentiated narrative.
Experience owning a funnel and working with funnel metrics and dashboards to shape messaging, strategy, and decisions.
Experience building a launch or GTM framework from scratch that others adopted.
Ability to operate amid ambiguity, adapt to shifting priorities, and execute in adjacent areas such as Growth, Operations, and Sales.
Ability to make strategic recommendations to senior leaders and reach a decision.
Strong cross-functional collaboration with Product, Sales, Customer Success, Growth, Operations, Legal, and partners.
Bachelor's degree or equivalent experience.

Nice To Haves

B2B SaaS product marketing experience.
Experience with usage-based or credit-based pricing models.
Experience with ecosystem, integration, or reseller partnerships as a revenue channel.
Experience raising peers' standards through templates, standards, or coaching.
MBA.
Experience with e-learning creation or delivery tools, including Articulate 360.

Responsibilities

Own the go-to-market plan against product revenue goals, collaborating with Sales and Operations on targets and adjusting plans based on results.
Shape product pricing, packaging, and monetization strategy and carry recommendations through cross-functional decision-making.
Build and maintain positioning, messaging, competitive context, and shared skills and workflows used by the PMM team and its AI agents.
Own the product funnel from first touch through conversion and expansion; shape dashboards and metrics and use insights to guide GTM strategy and execution.
Own field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners.
Develop positioning, value propositions, and differentiated messaging for practitioners, business creators, administrators, and IT stakeholders.
Develop insight into customers, segments, and target accounts using research, usage data, and buying signals to guide GTM plans and the roadmap.
Build launch and campaign plans, templates, assets, and standards for Growth, Content, and Sales to execute.
Partner with Product and Engineering on the roadmap and make recommendations about what to build, pricing, and packaging.
Work with Sales, Customer Success, Legal, and Marketing leadership to reach decisions on cross-functional commercial strategy.
Adapt GTM across ecosystem, integration, and reseller partners, including positioning, co-marketing, enablement, and shared account plans.
Create AI workflows and agents for individual work and contribute to shared team context, skills, and agents.
Decide which work to perform directly, delegate, or automate.
Create internal and field assets, track competitors and market trends, and support events.
Raise the bar for peers through templates, standards, or coaching.