Senior Product Manager - Core

SplitMetrics

1d•Remote

About The Position

SplitMetrics is hiring a hands-on Senior Product Manager to own and drive the Core product direction for SplitMetrics Acquire, a B2B SaaS platform for Apple Ads management. The role focuses on connecting product decisions to business outcomes, responding quickly to market and go-to-market signals, and taking ownership of delivery and adoption. The team improves campaign performance through optimization capabilities such as AI Bidding, keyword expansion strategies, and automated rules based on external signals. The Product Manager owns quarterly strategy for the core team responsible for product performance optimization, defines quarterly OKRs and initiatives, and aligns them with company strategy. They lead product discovery and development from client research and data analysis through product vision, structured PRDs, engineering execution, and delivery. They also partner with Product Marketing and Customer Success to position, launch, and drive adoption of features, track results, and iterate based on data. The role works closely with Engineering, QA, Design, Sales, Customer Success, and Marketing, representing the product area with internal and external stakeholders. SplitMetrics describes its culture as remote-first, supportive, and distributed across more than 20 countries.

Requirements

At least 3 years of Product Management experience in B2B SaaS.
Experience with enterprise-facing products.
Strong data fluency, including comfort working with large-scale performance data, experiments, and key metrics.
Ability to extract insights and make decisions with imperfect data or analytics setups.
Solid understanding of A/B testing, incrementality, and optimization logic.
Proven ability to connect product decisions to business outcomes such as revenue, retention, and expansion.
Experience writing clear, structured PRDs for cross-functional teams.
Strong prioritization skills, balancing data, business context, and stakeholder input.
End-to-end ownership mindset, from discovery through delivery to adoption.
Comfort operating in ambiguous and resource-constrained environments.
Ability to align Engineering, Sales, Customer Success, and Marketing without direct authority.
Strong written and verbal communication skills.
Fluent English (B2+).

Nice To Haves

Experience in mobile user acquisition, AdTech, or performance marketing.
Experience working on machine learning products.
Experience with an AI-first software development lifecycle, including AI prototyping, spec-driven development, and personally delivering internal tools.

Responsibilities

Own and drive quarterly strategy for the core team responsible for product performance optimization.
Define quarterly OKRs and initiatives with the product team, aligned with broader company strategy and OKRs.
Translate signals from clients, Sales, Customer Success, and the market into product priorities.
Lead discovery through client research and data analysis.
Define the product vision for initiatives, from high-level concepts to detailed specifications.
Write clear, structured PRDs for Engineering, QA, and Design teams.
Partner with engineers to align scope, unblock dependencies, and support delivery.
Partner with Product Marketing on feature positioning and launch communication.
Work with Customer Success to drive adoption among enterprise clients.
Define product UX copy, including tooltips, banners, and onboarding content.
Track adoption and iterate based on data.
Align closely with Sales, Customer Success, and Marketing teams.
Ensure the product supports Sales in closing accounts and Customer Success in expanding accounts.
Represent the product area with internal and external stakeholders.