Senior Content Specialist- Enterprise & Executive Communications

VSP Vision Care • Cynthian, OH

5d • $84,000 - $141,750

About The Position

The Senior Content Specialist leads, manages, plans, produces, implements, and analyzes internal and external communications strategies and tactics for projects, programs, products, and services across audiences, market segments, and communication channels. The role covers areas such as technical writing, public relations, and marketing communications, and drives high-risk and high-opportunity strategies in partnership with teams across business operations.

The position owns marketing communications programs from development and design through execution, ensuring that program processes and systems align with strategy. It researches market communication trends and conditions, evaluates program performance, identifies opportunities, and works with senior management and internal and external partners to deliver communications aligned with company growth, market share, and brand objectives. The specialist also serves as a resource on brand matters, mentors communications and market managers, and provides team oversight and direction.

The role develops workflows and processes to improve operational efficiency and return on investment from communications tools, vendors, and systems, and manages applicable budgets. It may lead teams or projects, assess resource availability, and assign resources. Preferred areas of focus include enterprise and executive communications, organizational change and transformation, and advising senior executives.

Requirements

• Bachelor's degree in Marketing, Communications, or related experience.
• Six years of experience in communications work across a variety of mediums, including customizing content for targeted audiences.
• Six or more years of demonstrated program management and leadership experience, including recommending strategic direction and influencing communication.
• Ability to use varied communication mediums and tailor content to target audiences.
• Ability to use creative ideas to research, present, and recommend community involvement proposals.
• Ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change.
• Superior analytical and problem-solving skills.
• Advanced presentation skills.
• Strong writing, editing, communication, presentation, organization, and planning skills; ability to write clear, complete documentation and reports for technical and non-technical audiences.
• Ability to organize multiple responsibilities and complete and deliver tasks accurately and on time.
• Excellent interpersonal skills to foster cooperation with business partners and coordinate internal and external resources and workloads.
• Ability to exercise discretion and independent judgment regularly in performing job duties.
• Ability to work with individuals at all organizational levels.
• Proficiency in word-processing and desktop-publishing applications.

Nice To Haves

• Enterprise communications experience and the ability to connect communications and content strategies to broader business objectives and priorities.
• Curiosity and initiative to understand complex initiatives, connect relevant information, and translate it into clear, integrated communications strategies.
• Experience leading communications for organizational change, business transformation, or large-scale strategic initiatives.
• Experience advising senior executives, building credibility, influencing effectively, and earning a respected seat at the table.
• Strong consulting and relationship-building skills, including navigating competing priorities, constructively challenging thinking, and influencing without direct authority.
• Comfort operating independently with significant autonomy, ambiguity, and executive visibility.
• Business acumen in the Eyewear and Software space, including materials sales, software or technology, eyewear, or supply chain.

Responsibilities

• Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics across projects, programs, products, and services.
• Develop and drive high-risk, high-opportunity marketing communications strategies with partners across business operations.
• Research and analyze market communication trends and conditions to assess strategic efficacy and program performance, and initiate business opportunities.
• Own marketing communications programs, including their development, design, and execution, and ensure processes and systems align with strategy.
• Collaborate with internal and external business partners to align communications program positioning and promotion.
• Manage agency resources or strategic partner teams and marshal resources needed for program success.
• Work with senior management to identify market opportunities and develop and prioritize communications programs supporting company growth, market share, and brand objectives.
• Serve as a central resource for brand-related information, coordinate brand-building programs with business partners, and educate partners on brand issues and opportunities.
• Mentor communications managers and market managers, serve as a subject matter expert, and demonstrate departmental best practices.
• Provide oversight and direction to the team to ensure strategic alignment and meet priorities, processes, and timelines.
• Develop and maintain innovative processes and workflows to improve operational efficiency and excellence and increase return on investment from communications tools, vendors, and systems; manage applicable budgets.
• May lead functional teams or projects, assess communications resource availability, and assign resources to projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior