Senior Content Marketing Manager

Tulip InterfacesSomerville, MA
Hybrid

About The Position

Tulip is a company that brings modern technology and AI into manufacturing, aiming to digitize an industry that accounts for almost 20% of the global economy. They have developed AI-native software to assist manufacturing front-line workers. Tulip achieved a $1.3B valuation in January 2026 and is experiencing double-digit revenue growth. Their software is used by leading manufacturers to improve efficiency. Headquartered in Somerville, MA, Tulip has offices globally and has been recognized as a World Economic Forum Global Innovator, a Gartner leader, and a "Best Place to Work" by Built In Boston. The company culture is described as AI-forward, humanistic, and high ownership, seeking individuals who are energized by complex problems and impactful work. This role is a senior individual contributor position focused on content marketing. The successful candidate will own the content strategy that drives market success for Tulip, including editorial strategy, pipeline-generating programs, sales enablement content, and connecting content efforts to commercial outcomes. The position is responsible for telling the story of how Tulip is transforming manufacturing with software, a narrative that has not yet been fully realized.

Requirements

  • 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
  • Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
  • Strong editorial instincts and writing craft: you can write for a VP of Operations and a SDR in the same week
  • Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
  • Demonstrated use of AI to materially change content output or economics, not just personal productivity

Responsibilities

  • Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
  • Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
  • Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers
  • Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
  • Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
  • Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches
  • Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation
  • Set the standard for how AI gets used in content work at Tulip. Evaluate what’s worth adopting, build repeatable processes, and be specific about where human judgment is irreplaceable
  • Track content performance and use data to improve: what formats earn attention, what converts, what Sales uses, and where the gaps are

Benefits

  • Direct impact on product and culture
  • Company equity
  • Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
  • Flexible work schedule and unlimited vacation policy
  • Virtual company events and happy hours
  • Fitness subsidies
  • Dog-friendly office
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